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Product Engineer - GTM

incident.io· Product Development
Apply on company site
London£110k - £200kFull-timePosted 2mo ago

About the role

You’ll build and run the software and systems our revenue team relies on, working directly with the people using them to find the right problems, build the right solutions, and own them end to end.

Responsibilities

  • You’ll work closely with BDRs, AEs, Customer Success, Marketing and GTM leadership to understand how work actually gets done: where people are spending time on repetitive tasks, where data or context gets lost between systems, and where the tools we have are getting in the way.
  • From there, you’ll work out what the right solution is. Sometimes that will be an automation or integration. Sometimes it’ll be an internal tool, an AI workflow, or a piece of software you build yourself. Sometimes the right answer will be simplifying a process or getting rid of a tool entirely.
  • You’ll spend plenty of time building, but this isn’t a role where requirements arrive neatly packaged. You’ll talk directly to the people using what you make, understand the underlying problem, ship something, and follow up to see whether it actually helped.
  • You’ll also take a broader view of our GTM systems. You’ll understand how data and workflows move between tools, make decisions about where logic should live, and help us evolve the stack as the company changes.
  • We want systems that are understandable and dependable, rather than a collection of one-off automations that happen to work today.
  • You’ll own what you build in production. If an integration breaks or a workflow behaves strangely, you’ll debug it, fix the underlying problem, and improve the system around it. Supporting the revenue team is part of the feedback loop, not a separate ticket queue.
  • AI is already a normal part of how we work, and there’s a lot of opportunity to use it here. There’s room to experiment, measure what works, and turn the useful parts into things people can depend on.

Qualifications

  • - You’re a software builder who enjoys working on messy, real-world problems. You’ve built things that people rely on and you care about how they behave once they’re in use.
  • - You’re product minded. You want to understand the problem before reaching for a solution, and you’re comfortable talking directly to users to get there.
  • - You understand how modern go-to-market teams work. You’re familiar with the workflows and systems behind sales, outbound, customer success and marketing, and you can get up to speed quickly in an unfamiliar stack.
  • - You think in systems. APIs, integrations, data models, automation and reliability are interesting to you, and you notice when a local fix is creating a bigger problem elsewhere.
  • - You’re pragmatic about technology. You’re as happy configuring an existing tool when that’s the sensible answer as you are writing code when it isn’t.
  • - You use AI seriously in your own work. You’ve experimented enough to have a feel for what it’s good at, what needs careful evaluation, and where simpler approaches work better.
  • - You’re comfortable with ambiguity and ownership. Problems here won’t always come with a specification or an obvious owner, and you’re happy turning something fuzzy into something useful.
  • - You communicate clearly. A big part of the job is making technical systems understandable to the people who depend on them, and making their problems understandable to the people building them.
  • - You have taken ownership of software procurement in the past, and know how to get a new tool bought, configured and rolled-out.

Skills

Required:Go-to-market tooling experienceSystem thinking / architectural judgmentAI-enabled tooling

Benefits

  • Private medical insurance
  • Competitive annual leave
  • First Friday of every month off
  • Enhanced pension
  • Meaningful equity
  • Unlimited AI spend
  • Generous parental leave
  • Two budgets that have your back: £1000 to invest in your setup, £500 a year to invest in yourself
Last updated Oct 14, 2026. Interested? Apply on the company site.
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About incident.io

The all-in-one AI platform for on-call, incident response, and status pages—built for fast-moving teams.

incident.io is an all-in-one incident management platform unifying on-call scheduling, real-time incident response, and integrated status pages – helping teams resolve issues faster and reduce downtime.

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