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Paid Media Optimization Specialist

Corgi· Marketing
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Hybrid (New York, NY)$100k - $200kFull-timePosted 2mo ago

About the role

Role focused on owning and improving paid advertising campaigns and creative optimization for acquisition, across multiple channels, with hands-on ad platform work and a data-driven approach.

Responsibilities

  • Manage and optimize paid advertising campaigns across platforms such as Meta, Google, YouTube, and other relevant channels.
  • Monitor campaign performance, budgets, conversion rates, cost per lead, and other key acquisition metrics.
  • Continuously optimize campaigns based on performance data.
  • Develop and test new ad concepts, messaging, formats, audiences, and landing-page approaches.
  • Design advertisements and other marketing creative yourself.
  • Create variations of existing creative to systematically test different hooks, headlines, visuals, layouts, and calls to action.
  • Identify underperforming campaigns and diagnose why they are underperforming.
  • Scale campaigns and creative that are producing strong results.
  • Build structured A/B testing programs.
  • Track performance and maintain clear reporting on what is working and what is not.
  • Work with the broader Corgi team to improve the path from advertisement → lead → customer.
  • Analyze lead quality, not simply lead volume.
  • Help develop a repeatable creative testing and optimization process.
  • Research competitors and advertising trends for ideas worth testing.
  • Stay current on changes to advertising platforms, targeting capabilities, attribution, and creative best practices.
  • Coordinate with outside vendors when additional production or specialized expertise is needed.

Qualifications

  • Experience running or optimizing paid digital advertising campaigns.
  • Strong analytical instincts and comfort working with performance data.
  • A/B testing experience and an understanding of conversion optimization.
  • Experience with Meta Ads and/or Google Ads.
  • Strong attention to detail.
  • The ability to look at campaign data and turn it into concrete action.
  • An understanding of how creativity affects advertising performance.
  • Strong visual and design instincts.
  • The ability to create, modify, and iterate on advertising creative yourself.
  • A highly iterative mindset—you should naturally want to test version B when version A works.
  • Strong organizational skills and the ability to manage multiple campaigns and experiments simultaneously.

Skills

Required:Paid advertising optimizationAnalytics and data-driven decision makingA/B testingMeta Ads
Last updated Oct 22, 2026. Interested? Apply on the company site.
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