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Growth Marketing Manager

Reducto· Growth
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San Francisco, CA$150k - $200kFull-timePosted 2mo ago

About the role

Growth Marketing Manager responsible for building and operating programs that acquire, activate, and re-engage customers. Own paid acquisition, ABM, lifecycle campaigns, and optimization with a hands-on, data-driven approach. Reports to the CEO and collaborates across Marketing, Brand and Content, Product, and Sales.

Responsibilities

  • Build and execute growth programs across acquisition, activation, conversion, and re-engagement.
  • Own paid search, paid social, retargeting, and paid-agency management.
  • Develop Reducto’s ABM program, including account selection, list building, tiering, audiences, campaign plays, and Sales coordination.
  • Build integrated campaigns around product launches, use cases, industry themes, content, events, and webinars.
  • Own lifecycle programs across lead nurture, onboarding, activation, and re-engagement.
  • Define campaign audiences, offers, channel mix, messaging, distribution plans, and success metrics.
  • Own channel budgets, performance targets, acquisition-efficiency goals, and criteria for scaling or stopping investments.
  • Develop campaign briefs and write or adapt copy for ads, emails, landing pages, and other conversion surfaces.
  • Partner across Product Marketing, Content, and Marketing Operations to turn customer insights into campaigns and experiments, build the necessary conversion and lifecycle experiences, and measure their impact.
  • Analyze performance across channels, campaigns, audiences, and funnel stages, then turn those insights into new programs and experiments.

Qualifications

  • Have 5+ years of experience in growth marketing, demand generation, performance marketing, or a related role, ideally at an early or growth-stage startup.
  • Have directly managed paid acquisition and can connect spend to signups, activation, pipeline, and revenue.
  • Have built lifecycle campaigns across nurture, onboarding, activation, or re-engagement.
  • Have built or operated ABM programs in close partnership with Sales.
  • Understand campaign strategy, funnel analysis, experimentation, attribution, CAC, conversion rates, and channel economics.
  • Can take an initiative from audience insight and hypothesis through launch, measurement, and iteration.
  • Prefer hands-on execution and rapid iteration to managing from a distance.
  • Operate well in an ambitious, fast-changing environment.

Skills

Required:Growth marketing strategyPaid media managementABM program developmentLifecycle marketing

Benefits

  • Unlimited PTO, because great work requires recharging.
  • Daily Lunch, enjoy free lunch with teammates in the office.
  • Commuter Reimbursement, we’ll cover your transportation costs.
  • Comprehensive Insurance, medical, dental, and vision.
  • Health and Wellness Budget, up to $150 per month for wellness spending such as gym memberships or fitness classes.
  • Parental Leave, flexible scheduling that works for you and your family.
Last updated Oct 16, 2026. Interested? Apply on the company site.
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About Reducto

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