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Creative Director, Viral Marketing

MrBeast· Viral Marketing
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Full-timePosted 2mo ago

About the role

Creative leader responsible for turning business objectives into attention-driving ideas across the MrBeast ecosystem, guiding creative development from brief to execution, and partnering with Production, Growth/Analytics, Partnerships, Product, Brand, and creators to deliver measurable business results.

Responsibilities

  • Lead creative development for Viral Marketing initiatives from brief and business objective through approved concept and execution.
  • Translate business goals, product benefits, audience insights, and partnership opportunities into clear, compelling creative ideas.
  • Develop concepts across social content, creator collaborations, launches, stunts, challenges, experiential activations, partnerships, and emerging formats.
  • Write and oversee scripts, treatments, concepts, and creative presentations that communicate ideas clearly.
  • Lead brainstorms and creative working sessions that generate a high volume of strong, executable ideas.
  • Direct and mentor writers, art directors, designers, freelancers, agencies, and other creative contributors.
  • Partner with Production to make ambitious ideas executable while protecting the core creative proposition.
  • Collaborate with Growth/Analytics to understand audience behavior and performance, then apply learnings to future creative development.
  • Work with Partnerships to identify brands, platforms, creators, and partners that can amplify or expand an idea.
  • Develop ideas for YouTube, Shorts, TikTok, Instagram, and emerging platforms based on platform-specific audience behavior.
  • Evaluate concepts quickly to determine progression or iteration needs.
  • Present creative work to senior leadership and cross-functional stakeholders with clear rationale and recommendations.
  • Review performance after launch to understand why creative succeeded or failed and apply learnings to future work.
  • Identify emerging creators, formats, behaviors, technologies, and entertainment mechanics that can create new opportunities for Viral Marketing.

Qualifications

  • 8+ years of experience in creative leadership, advertising, entertainment, digital media, social, creator-led businesses, or high-velocity creative environments.
  • A portfolio demonstrating exceptional conceptual thinking and work that generated meaningful audience attention or participation.
  • Demonstrated ability to translate business objectives into simple, powerful creative ideas.
  • Strong understanding of internet-native entertainment, social platforms, creators, and audience behavior.
  • Exceptional writing, storytelling, presentation, and creative-direction skills.
  • Experience leading multidisciplinary creative teams and external creative partners.
  • Ability to develop ideas quickly while maintaining a high creative standard.
  • Strong creative judgment and the ability to distinguish personal preference from what will work for the audience and business objective.
  • Experience presenting and defending creative work with senior executives and business stakeholders.
  • Ability to manage multiple simultaneous initiatives with changing priorities and aggressive timelines.
  • Experience creating work for YouTube or other creator-led platforms.
  • Experience with creator partnerships, social-first entertainment, branded entertainment, or original content formats.
  • Experience working across both brand and entertainment objectives.
  • Understanding of how performance data can inform creative development.
  • Experience developing work that generated earned media, organic sharing, or audience participation.
  • Experience creating formats or creative platforms that can extend beyond a single campaign.
  • A network of writers, directors, designers, creators, production partners, or other creative talent.

Benefits

  • Competitive Salary
  • Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
  • Company contributions to employee Health Savings Accounts (HSA)
  • 401k Plan with Safe Harbor company-matching
  • Flexible vacation policy and paid company holidays
  • Company-provided technology package
  • Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
Last updated Aug 22, 2026. Interested? Apply on the company site.

About MrBeast

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