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Copywriter, Viral Marketing

MrBeast· Viral Marketing
Apply on company site
Greenville, NCFull-timePosted 2mo ago

About the role

Beast Industries seeks a Copywriter with a strong verbal and narrative lens to partner with an Art Director on creative ideas for entertainment-focused, internet-native content across platforms, from concept to production and final execution.

Responsibilities

  • Develop original creative concepts in direct partnership with an Art Director, contributing to ideas across verbal, visual, experiential, creator-led, or other formats.
  • Turn business objectives, audience insights, product benefits, and partnership opportunities into entertaining ideas.
  • Develop concepts across social content, creator collaborations, product launches, stunts, challenges, experiential activations, partnerships, and emerging formats.
  • Bring a strong verbal and narrative perspective to hooks, scripts, headlines, titles, naming, campaign language, calls to action, creator talking points, and presentation copy.
  • Build scripts and narrative structures around internet-native viewing behavior to earn attention and deliver payoff.
  • Write for creators in a way that fits their voices, not traditional ad language.
  • Develop participation mechanics, prompts, titles, and calls to action that audiences can understand immediately.
  • Work with Art Director to build presentations for Creative Leadership, senior stakeholders, and external partners.
  • Stay close to Production as ideas move into execution and adapt scripts without losing core concept.
  • Partner with Post-Production on narrative structure, pacing, supers, titles, voiceover, graphics, and other copy-driven elements.
  • Use audience and performance insights to optimize hooks, titles, messaging, narrative, and calls to action for attention, engagement, retention, participation, and conversion.
  • Adapt language for YouTube, Shorts, TikTok, Instagram, digital, physical, experiential, and emerging environments.
  • Generate high volume of ideas, select those with strongest potential, and be prepared to rewrite or pivot quickly.
  • Contribute actively in creative reviews with a broad point of view across concepts, writing, design, and execution.
  • Keep multiple initiatives moving simultaneously while maintaining quality of thinking and writing.
  • Stay close to emerging internet language, creators, formats, entertainment mechanics, technologies, and audience behaviors.
  • Use AI and emerging tools to accelerate ideation, research, exploration, or execution when appropriate, without substituting original thinking.

Qualifications

  • 5+ years of professional copywriting or creative experience in entertainment, digital media, advertising, social, creator-led businesses, agencies, or similarly fast-moving creative environments.
  • A portfolio demonstrating conceptual thinking and strong writing execution, ideally including work with an Art Director or creative partner.
  • Experience originating ideas from a brief, not just writing against concepts or messaging developed by others.
  • Strong command of language, storytelling, scripting, structure, tone, naming, and editing.
  • Strong understanding of internet-native entertainment, creators, social platforms, and audience behavior.
  • Experience developing ideas collaboratively with Art Directors and carrying ideas from concept through production and final execution.
  • Ability to write everything from a single hook or title to a longer script, depending on the idea's needs.
  • Ability to translate complicated products, propositions, or objectives into concise, understandable language.
  • Strong creative judgment to distinguish personal preference from what strengthens the idea.
  • Ability to generate and improve ideas quickly while maintaining high standards.
  • Comfort receiving direct feedback and adjusting direction without ego.
  • Strong presentation skills to explain thinking behind the work.
  • Experience managing multiple assignments against aggressive timelines.

Skills

Required:CopywritingConcept developmentCollaboration with Art DirectorsAdaptability across platforms

Benefits

  • Competitive Salary
  • Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
  • Company contributions to employee Health Savings Accounts (HSA)
  • 401k Plan with Safe Harbor company-matching
  • Flexible vacation policy and paid company holidays
  • Company-provided technology package
  • Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
Last updated Sep 26, 2026. Interested? Apply on the company site.

About MrBeast

We do the impossible.

Work for the biggest YouTube channel in the world. Apply now!

YouTubecontent creationviral marketingbrand partnershipsgamingproductionpost production
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