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Growth Marketing Lead

Arketa
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Hybrid (New York, NY)$120k - $160k + equityFull-timePosted 2mo ago

About the role

Hybrid role focused on owning Arketa's paid acquisition (Meta and Google) end-to-end, leading a small pod of specialists, and leveraging AI to drive measurable pipeline, CAC, and payback in a fast-growing wellness tech company.

Responsibilities

  • Own Meta and Google end to end as our primary acquisition channels: budget, structure, audiences, creative testing, and measurement
  • Direct a small pod across paid social, paid search, gifting, and events, and make the calls on who stays and what we add
  • Build and maintain the acquisition model that ties every dollar of spend to pipeline, CAC, payback, and revenue
  • Use AI daily to move faster than a team our size should be able to: performance analysis, creative production, list building, and workflow automation
  • Run gifting and events as measurable pipeline channels, not brand exercises
  • Partner closely with our SDR team, Sales, and RevOps on lead quality, handoff, and conversion
  • Test emerging acquisition surfaces, including AEO and GEO, and tell us honestly whether they are real
  • Manage the growth budget with conviction, leaning into what's working and cutting what isn't on evidence

Qualifications

  • You are running paid acquisition right now, hands on the accounts, and you can talk about last week's numbers from memory
  • You have managed six figures or more in monthly ad spend
  • You have been at a high-growth company through a real scale step, roughly $30M to $100M+ ARR, and you can tell us what the ARR was when you joined versus when you left
  • AI is genuinely embedded in how you work day to day, not something you tried once
  • Strong analytical instincts: you are comfortable in spreadsheets and dashboards, you build your own reporting, and you can defend a spend decision with data
  • You are comfortable directing contractors and specialists without wanting to build a large team underneath you
  • You prioritize ruthlessly and are happy to make confident calls in ambiguity
  • Genuine interest in wellness, fitness, or studio operations

Skills

Required:Paid acquisitionData analysis and reportingAI tooling and automationProject/Pod management

Benefits

  • Competitive Salary and Stock Options
  • Lunch and snacks in our NYC office
  • Unlimited PTO: flexible yet aligned with team responsibilities
  • Medical, dental, and vision health insurance
  • Fitness Class Reimbursement
  • Parental Leave Policy
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Arketa

Everything for your fitness or wellness business.

All in one platform for online and in-person classes, video on-demand, courses and website hosting.

saasfitnesshealth-&-wellness
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