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Performance Marketing Lead

Omnea· Go To Market
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Hybrid (London)Full-timePosted 2mo ago

About the role

First dedicated owner of Omnea's performance marketing responsible for turning existing paid campaigns, website, and social channels into a measurable pipeline, optimizing ROI, and owning the end-to-end loop from spend to pipeline.

Responsibilities

  • Own the pipeline number for digital channels: how much, from where, and at what cost
  • Build and maintain dashboards in Dreamdata using sources like HubSpot and GA4
  • Track campaigns from first touch through to closed won, and use findings to influence future activities
  • Run a proper testing cadence: set tests, evaluate results, and discontinue non-performing initiatives
  • Report on what the numbers mean, not only what they are
  • Act as day-to-day partner to the agency: set briefs, shape audience strategy and funnel design, and decide together what to test next and how to deploy 6-figure annual ad spend
  • Own LinkedIn as the primary paid channel: audiences, target account lists, retargeting and sequencing
  • Build audiences from own data (closed-won patterns, target accounts, product signals)
  • Work with content and design teammates to produce compelling content
  • Make the case for more budget when the numbers justify it
  • Own conversion across the site: forms, journeys, page structure, and post-click experiences
  • Build and update pages using existing component library and CMS
  • Run ongoing testing on key pages and collaborate with in-house design
  • Ship landing pages for campaigns and product launches with tracking
  • Keep tracking and attribution clean for trustworthy reporting

Qualifications

  • Experience in a B2B marketing role (in-house or agency)
  • Commercial mindset focused on pipeline and cost per opportunity
  • Strong knowledge of paid mechanics (audiences, match rates, attribution windows, frequency; LinkedIn Ads)
  • Comfort with numbers; ability to build reports from scratch and explain trends
  • Experience building pages in a CMS (component-based, not from scratch in code)
  • Experience working with or inside an agency; ability to brief and evaluate work

Skills

Required:B2B marketingROI and pipeline analysisPaid media management (LinkedIn Ads)

Benefits

  • Competitive geo-localised benefits (UK and US packages)
  • Opportunity to work in a fast-growing, high-impact environment
  • Collaborative culture with focus on ownership and career growth
Last updated Oct 22, 2026. Interested? Apply on the company site.

About Omnea

Intelligent Procurement Orchestration

Omnea | Intelligent Procurement Orchestration

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