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Go‑to‑Market (GTM) Manager - Italy 🇮🇹

Educato· Operations
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Hybrid (Italy)$35k - $60kFull-timePosted 2mo ago

About the role

Go-to-Market Manager responsible for Italy market entry for Educato, an AI-powered exam tutor platform. Own end-to-end GTM strategy for Italy, including market research, partnerships, community building, content readiness, user insights, and post-launch growth.

Responsibilities

  • Market research & strategy: Identify segments, map learner journeys, shape positioning, and build launch plans with timelines and channel strategies.
  • Creator & partner growth: Find and secure collaborations with Italian creators, educators, universities, and communities; maintain a pipeline and track impact (reach, sign-ups, CAC, ROI).
  • Social & community building: Launch and grow Educato Italy on TikTok, Instagram, etc.; build and moderate learner communities (Discord, Telegram) and run ambassador programs.
  • Content launch readiness: Ensure listings, landing pages, FAQs, and comms are accurate, localized, and ready to convert.
  • User insights & product feedback: Run interviews, surveys, and usability tests; share insights with Product to drive improvements and close the loop with learners.
  • Post-launch growth & reporting: Nurture relationships with partners, scale winning channels, and report on KPIs to the team.

Qualifications

  • Native or fluent Italian, plus very strong English
  • Proven experience with influencer/creator marketing and partnerships in Italy
  • Track record of building and engaging online communities and social channels
  • Comfort running user research and turning insights into clear actions
  • Able to own KPIs and make data-driven growth decisions
  • Comfortable operating as a versatile generalist in a fast-paced startup; excellent prioritization and project management
  • Genuine interest in education and helping students succeed

Skills

Required:Market researchPartnerships & influencer marketingCommunity buildingUser researchData-driven growth

Benefits

  • Competitive salary plus equity
  • Tools & budget to execute
  • Mission-driven team with growth opportunities
Last updated Sep 24, 2026. Interested? Apply on the company site.
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About Educato

Worldwide exam-prep platform

Educato builds exam prep platforms worldwide using AI. Online exam prep has existed for decades, yet the big players all target the same top 10 exams in the US. The reality is that most exams around the world still have little to no quality online prep material, including many taken by hundreds of thousands of students each year. Educato uses AI to generate high-quality prep content for these exams. LLMs allow us to target the profitable fat middle in the distribution of exams, historically overlooked by education companies.

Artificial IntelligenceEducationEdtech
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