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GTM Generalist - Growth & Market Expansion

Educato· Marketing
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Bucharest$30k - $60kFull-timePosted 4w ago

About the role

Educato is hiring a resourceful GTM Generalist focused on growth and market expansion to help acquire learners and expand into new exam markets. Role is fully in-office in Bucharest, Romania.

Responsibilities

  • Find and understand our customers. Talk to students, teachers, and communities to understand how people prepare for exams, what they struggle with, and what would make them choose Educato.
  • Launch and improve growth experiments. Test acquisition channels, messaging, landing pages, content, referrals, and campaigns. Measure outcomes and adjust accordingly.
  • Build partnerships that bring in users. Identify and engage educators, creators, student organizations, and other partners from outreach to launch and follow-up.
  • Help launch new exam markets. Research opportunities, assess competitors, test demand, coordinate launches, and turn successful experiments into repeatable customer acquisition methods.

Qualifications

  • You make things happen and can show a start/initiative example beyond formal roles.
  • Clear and persuasive communication skills. Ability to write convincing messages and build relationships.
  • Comfort with numbers. Willing to work with spreadsheets and analytics; understand conversion rates and CAC; distinguish activity from results.
  • Persistent and adaptable. Able to follow up, learn from experiments, handle multiple moving parts, and stay organized.

Skills

Required:Customer discovery and interviewingGrowth experimentationPartnership developmentMarket research
Last updated Sep 24, 2026. Interested? Apply on the company site.
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About Educato

Worldwide exam-prep platform

Educato builds exam prep platforms worldwide using AI. Online exam prep has existed for decades, yet the big players all target the same top 10 exams in the US. The reality is that most exams around the world still have little to no quality online prep material, including many taken by hundreds of thousands of students each year. Educato uses AI to generate high-quality prep content for these exams. LLMs allow us to target the profitable fat middle in the distribution of exams, historically overlooked by education companies.

Artificial IntelligenceEducationEdtech
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