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ABM Manager, Global Public Sector

Elastic· Strategic Enterprise Growth
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Remote$106.9k - $169.1kfull-timePosted 2mo ago

About the role

Strategic ABM marketer focused on 1:1 and 1:few programs for Public Sector accounts in AMER, partnering across marketing, sales, and customer success to drive government-focused campaigns, engagement with senior decision-makers, and pipeline in a governed and compliant environment.

Responsibilities

  • Design and implement 1:1 and 1:few ABM programs aligned to PubSec account clusters by agency type and buying group
  • Lead account-level planning sessions with PubSec sales and customer success teams to define agency priorities, mission outcomes, and campaign timelines
  • Personalize messaging and value propositions around critical use cases — cybersecurity, data analytics, AI/ML, and observability — across channels
  • Develop integrated ABM plans using content syndication, paid media, executive briefings, virtual roundtables, direct mail
  • Partner with global campaigns, PubSec regional & partner marketing, and product marketing to align ABM with broader GTM plays
  • Navigate procurement and compliance sensitivities unique to government audiences
  • Architect end-to-end ABM campaigns from strategy to measurement
  • Build account-focused landing pages and ensure brand/compliance adherence
  • Draft messaging for government CIOs, CISOs, program managers, and IT decision-makers
  • Develop paid media strategy across Demandbase, LinkedIn, and government-focused channels
  • Collaborate with creative, content, and external agencies to deliver ABM assets
  • Localize global plays for agency-specific needs (e.g., Federal vs. SLED)
  • Own campaign budgets, timelines, and execution
  • Define and monitor ABM metrics (engagement, pipeline influence, velocity, ROI)
  • Build dashboards and provide performance reporting
  • Refine ABM programs based on insights for efficiency and scale
  • Support evolution of PubSec ABM playbooks and tactics
  • Coordinate materials and events logistics with external agencies and internal teams
  • Ensure distribution of relevant materials to local sales teams
  • Coordinate event logistics with Regional Marketing Managers in AMER
  • Maintain up-to-date ABM dashboards, trackers, and docs
  • Contribute creative ideas to engage PubSec market

Qualifications

  • 5–6 years of proven experience in B2B marketing, with at least 2 years in ABM or strategic field marketing
  • Proven experience crafting and delivering successful ABM programs within Public Sector
  • Strong ability to partner with PubSec sales leaders and translate agency mission goals into targeted marketing strategies
  • Confident in driving multi-channel campaigns and executive-level engagement programs
  • Experience with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and Marketo or similar marketing automation
  • Familiarity with government procurement processes, contract vehicles (GSA, SEWP, NASPO), and compliance requirements (FedRAMP)

Skills

Required:ABM strategy and executionAccount-based marketing platformsCampaign managementGovernment procurement & compliance

Benefits

  • Stock program eligibility
  • Company-matched 401k with dollar-for-dollar matching up to 6%
  • Health coverage for you and your family in many locations
  • Flexible locations and schedules
  • Generous vacation days
  • Volunteer time allowance (up to 40 hours/year)
  • Parental leave (minimum 16 weeks)
  • Inclusive, diverse, and supportive workplace culture
Last updated Aug 27, 2026. Interested? Apply on the company site.
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