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Sr. Industry Marketing Manager, Startups

Databricks· Marketing
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Hybrid (United States)$130.7k - $224.8kFull-timePosted 2mo ago

About the role

Senior marketing role focused on the Startup segment within Databricks' Digital Native and Startup marketing team. Responsible for guiding messaging, content, and go-to-market programs for venture-backed startups building and scaling on AI, collaborating with sales, partners, VCs, accelerators, and customers to drive awareness, demand generation, and enablement.

Responsibilities

  • Establish a startup-segment positioning and content framework used across sales, partner, developer, field, and demand-generation programs with adoption measured through program usage and stakeholder feedback.
  • Meet or exceed pipeline and consumption targets for priority startup accounts through integrated account-based, partner, venture, demand-generation, and field programs.
  • Build an active venture and accelerator ecosystem that generates portfolio reach, co-marketing activity, qualified opportunities, and sourced or influenced pipeline.
  • Improve conversion of startup evaluations into committed production spend by optimizing credits, trials, free-tier, and other product-led motions, measured through activation, conversion, and expansion rates.
  • Increase awareness and technical credibility with startup founders, developers, and technical leaders, measured through engagement, community participation, content-assisted opportunities, and event outcomes.
  • Equip go-to-market teams with startup-specific messaging, technical proof points, sales plays, and enablement to improve seller adoption and segment performance, including conversion, win rate, or sales-cycle metrics.
  • Expand the segment’s customer and community proof through credible startup stories, technical content, speaking engagements, and investor or developer events to contribute to reach, engagement, and pipeline.

Qualifications

  • 7+ years of experience marketing technology to startups, developers, or the venture ecosystem, or equivalent experience building and scaling a venture-backed startup.
  • A proven record of owning marketing strategy for a segment, product line, or go-to-market motion and delivering measurable pipeline, adoption, consumption, or revenue outcomes.
  • Experience developing positioning, messaging, and content for complex technical B2B products and translating cloud, data, analytics, or AI/ML capabilities into clear customer use cases and business outcomes.
  • Technical fluency in modern data and AI architectures, including model providers, agent frameworks, vector search, evaluation tooling, and production workloads.
  • Demonstrated success building relationships with venture firms, accelerators, incubators, startup communities, customers, or strategic partners to drive awareness, co-marketing, adoption, or pipeline.
  • Working knowledge of venture-backed company buying dynamics, including funding stages, budget and runway pressures, buying authority, and triggers that accelerate or stop infrastructure and AI platform decisions.
  • Experience with product-led and consumption-based growth motions (self-serve funnels, trials, credits, free tiers) and path from evaluation to committed spend.
  • Experience leading cross-functional programs and presenting credibly to founders, technical leaders, investors, sales teams, and partners.

Skills

Required:Marketing to startups and developersSegment go-to-market ownership

Benefits

  • Benefits information available via regional link (not enumerated in text).
Last updated Sep 10, 2026. Interested? Apply on the company site.

About Databricks

Leading Data and AI Platform for Enterprises

Databricks offers a unified platform for data, analytics and AI. Build better AI with a data-centric approach. Simplify ETL, data warehousing, governance and AI on the Data Intelligence Platform.

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