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Creative Strategy Lead (Fixed-Term, 8 months)

Snap Inc.· Sales
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Hybrid (Beijing), Hybrid (Shenzhen)full-timePosted 1mo ago

About the role

8-month fixed-term Creative Strategy Lead role in China (Beijing/Shenzhen) focused on Retail & App Utilities, leading creative strategy, guiding a Creative Strategy team, and driving revenue through data-informed, scalable creative solutions.

Responsibilities

  • Lead creative strategy for priority China advertisers, from business objective and insight through to recommendation, presentation and execution.
  • Ideate, create and deliver world-class advertising campaigns while acting as a creative strategy expert within the Retail & App Utilities space and the broader China/APAC market.
  • Partner with China Sales leadership and account teams to develop long-term creative strategies, pitches, account plans and revenue opportunities against business objectives.
  • Communicate with senior brand and agency partners to understand their business priorities and translate them into compelling creative solutions.
  • Use data, performance signals and creative intelligence to identify opportunities, sharpen recommendations and improve creative outcomes.
  • Provide guidance and direction to Creative Strategists as they develop ideas, strategies and presentation materials, while directly managing the creative strategy for one or more priority accounts.
  • Build scalable playbooks and repeatable solutions across seasonal moments, creator and brand opportunities, export opportunities and creative optimisation programs.
  • Help advance adoption of AI-enabled creative workflows and other tools that improve the quality, speed and scale of creative strategy.
  • Collaborate with cross-functional partners across Marketing Science, Sales Operations/GTIP, Product, Solutions Engineering, Production and AR to drive market and vertical solutions.
  • Partner with regional Creative Strategy leads to implement effective processes, share best practices and support the career development of team members.
  • Represent the China market at client, agency and industry events when necessary.

Qualifications

  • BA in Marketing, Communications, Business Management, a related area of study or equivalent experience.
  • 9+ years of experience in brand marketing, advertising, creative strategy or another related field.
  • Fluency in Mandarin and English.

Skills

Required:Executive presenceCreative strategyData-driven decision makingMandarin & English fluency

Benefits

  • Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Snap Inc.

We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

We believe the camera presents the greatest opportunity to improve the way people live and communicate.

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