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Product Marketing Lead

Emergent
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Hybrid (Bangalore)Full-timePosted 1mo ago

About the role

Emergent is hiring a Product Marketing Lead to own positioning, messaging, and go-to-market for its AI-driven autonomous software development platform. The role focuses on translating complex AI capabilities into developer-, founder-, and enterprise-friendly narratives, leading product marketing and GTM efforts, and building the function from the ground up.

Responsibilities

  • Own positioning and narrative for Emergent, translating what our agents can actually do into language that lands with developers, founders, and enterprises alike
  • Lead go-to-market for new products and features, from messaging and launch strategy to sales enablement and customer-facing content
  • Partner closely with product and engineering to stay ahead of the roadmap, so marketing never plays catch-up
  • Build the category story, helping define what autonomous software development means before the rest of the market figures it out
  • Turn user stories, usage data, and competitive signal into sharp, memorable campaigns and content
  • Work hand-in-hand with sales to arm them with the pitch, positioning, and proof points that actually close deals
  • Shape how Emergent shows up everywhere, including website, socials, decks, and press, with a voice that feels unmistakably ours
  • Build the muscle for this function from the ground up: process, playbooks, and a team over time

Qualifications

  • 8+ years of experience in product marketing or brand marketing, ideally a mix of both, at a high-growth startup or consumer/tech brand
  • A track record of owning narrative and positioning for a product or brand, not just running campaigns, but shaping how people think and talk about something
  • Sharp storytelling instincts, someone who can take something technical and complex and make it feel obvious and exciting
  • Comfort working close to product and engineering. You don't need to write code, but you need to understand what we're building well enough to sell it
  • An entrepreneurial streak, you'll be building this function, not inheriting one
  • Excellent writing and communication chops. This role lives and dies by how well you tell a story

Benefits

  • Daily Meals: Lunch and Dinner provided
  • Family Insurance: 3 Lakhs worth of coverage for you and your family
  • Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
  • Flexible Working Hours: Work arrangements that fit your life and commitments
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Emergent

Build apps with AI - think it, describe it, ship it

Emergent is the AI coding platform builders use to create production-ready software. Describe what you want in the chat, and our coding agents handle everything else: frontend design, database architecture, backend logic, authentication, payments, deployment, and automatic scaling. We've grown to 700,000+ users and $10M ARR in just 2 months because we solved the real problem: the best software comes from people who understand the problems.

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