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VP of Marketing

Soraban· Marketing
Apply on company site
Hybrid (Chandler, AZ)Full-timePosted 1mo ago

About the role

Marketing leader responsible for Soraban's brand, product storytelling, and go-to-market strategy. Focus on building a differentiated brand, data-driven investment decisions, and leading a lean marketing team.

Responsibilities

  • Own Soraban’s brand, positioning, and product storytelling.
  • Turn complex product capabilities into clear, differentiated messaging.
  • Lead product launches, go-to-market strategy, thought leadership, and sales enablement.
  • Ensure consistent messaging across campaigns, events, content, and customer-facing materials.
  • Own marketing-sourced and marketing-influenced pipeline.
  • Build clear reporting across channels, campaigns, and funnel performance.
  • Use performance data to determine where to invest, scale, or reallocate marketing spend.
  • Optimize paid, organic, influencer, content, email, and event programs to improve pipeline and ROI.
  • Set clear priorities, goals, and performance expectations for the team.
  • Stay hands-on in messaging, campaign development, analysis, and execution.
  • Use agencies and contractors selectively to extend the team’s impact.
  • Partner with Sales, Customer Success, and Product on go-to-market priorities.
  • Bring customer and market insights into positioning and product discussions.
  • Coordinate product launches and support growth across acquisition, expansion, and renewal.
  • Serve as a strategic member of the leadership team.

Qualifications

  • 8 or more years of B2B SaaS marketing experience with increasing leadership responsibility.
  • Proven experience in brand positioning, product marketing, and demand generation.
  • Strong storytelling skills and the ability to simplify complex products.
  • Deep understanding of marketing metrics, attribution, funnel performance, and ROI.
  • Experience using data to make budget and channel investment decisions.
  • Hands-on experience with CRM, marketing automation, and analytics tools.
  • Experience leading and developing a small team.
  • Ability to balance strategy with hands-on execution.
  • Strong cross-functional leadership and executive communication skills.

Skills

Required:Brand positioningProduct marketingDemand generationStorytellingMarketing metrics & ROI
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Soraban

AI assistant for accounting firms

Soraban's building an intelligent admin assistant for accounting firms. Our AI is first automating the client data intake process and data entry into legacy accounting software. We are looking for ambitious people to build the best piece of software for accountants.

ai-enhanced-learningrobotic-process-automationsaas
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