← All roles

Lead Marketing Analyst

Fi Smart Dog Collar· Marketing
Apply on company site
New York, NY$150k - $350kFull Time / On SitePosted 1mo ago

About the role

Fi is seeking a Lead Marketing Analyst to own the marketing analytical stack, from daily metrics to measurement-driven budget decisions. You’ll ensure marketing reporting reconciles to a single source of truth and partner across Growth, Product, Finance, and executives.

Responsibilities

  • Own marketing's source of truth dashboards: CAC vs. goal by product and channel, ecommerce funnel and conversion (including PDP and checkout drop off), lifecycle and retention, daily and weekly pacing
  • Measure paid media performance across every channel, Meta, Google, Amazon, TV, podcast, influencer, tracking spend efficiency, ROAS, and channel level contribution to growth
  • Design and run incrementality tests, geo holdouts, PSA tests, conversion lift studies, to determine the true causal impact of media spend
  • Build and maintain our media mix model to inform budget allocation, and continuously improve measurement methodology as the channel mix evolves
  • Own lifecycle and retention measurement, including segmentation, cohort analysis, and email/SMS holdout testing
  • Own Amazon and marketplace analytics alongside DTC (traffic, conversion, CAC by SKU and product line) so performance is measured consistently across channels
  • Partner with Growth and Product on experimentation: design, sample size and power calculations, instrumentation, and results readouts
  • Partner with Finance on spend forecasting, budget pacing, and tying media performance to membership economics and broader P&L
  • Turn analysis into clear recommendations for marketing and execs, flagging anomalies or opportunities before anyone has to ask

Qualifications

  • 5+ years in marketing analytics, media analytics, growth analytics, or a related quantitative role, with exposure to both paid social and paid search
  • Strong SQL and real comfort working with large, messy datasets
  • Hands-on experience with a modern cloud warehouse (Databricks, Snowflake, Redshift) and a BI/dashboarding tool
  • Experience with causal inference methods, incrementality tests, media mix models, geo experiments, synthetic control, or clear aptitude for them
  • Working knowledge of Meta Ads Manager and Google Ads/Google Analytics
  • A skeptical, first-principles approach to measurement and the confidence to challenge platform-reported metrics when the data doesn't hold up
  • Excellent communication skills to explain numbers to non-technical stakeholders and execs
  • Comfortable being the go-to person for both quick-turnaround requests and long-running projects
  • Python or R for statistical analysis is a plus
  • Experience with attribution/incrementality vendors like Northbeam or Haus, and the judgment to reconcile vendor numbers
  • A subscription or DTC hardware background, with an understanding of membership economics alongside first-order revenue

Skills

Required:SQL

Benefits

  • Time to Recharge: Flexible PTO
  • Top-Notch Health Coverage: medical, dental, and vision
  • Wellness Perks: free access to One Medical, Kindbody, and Talkspace
  • Dog-Friendly Office
  • BarkBack Program: $500 annual donation to a dog charity
  • Free Fi Membership for you and your pets
  • Gifting program to share Fi with loved ones
Last updated Sep 2, 2026. Interested? Apply on the company site.

About Fi Smart Dog Collar

Dog GPS & Health tracking | $19/month | Fi Smart Dog Collar

Fetch the most advanced GPS, behavior, and activity tracking technology for your pet.

GPShealth monitoringtrackingpet
Company profileWebsite

More open roles at Fi Smart Dog Collar