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AI Product Owner, Agentic Commerce

e.l.f. Beauty· Technology – Data & AI
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Hybrid (Oakland, CA)$110k - $140kFull-timePosted 1mo ago

About the role

Hands-on product role at the intersection of AI, commerce, and discoverability. Own the roadmap for e.l.f.'s Agentic Commerce channels, partnering with AEO/GEO, Connected Commerce, and CRM to improve agent-driven discovery, offers, and checkout across AI assistants and generative search.

Responsibilities

  • Own the Agentic Commerce roadmap: Define and maintain the product vision and roadmap for e.l.f.'s Agentic Commerce channels, aligned to business and AI strategy.
  • Sequence investment across the discovery-to-purchase path: agent discoverability, product data and content readiness, agent-friendly offers, and agentic checkout flows.
  • Manage the product lifecycle end to end — from concept through launch, measurement, and optimization — with tight feedback loops.
  • Drive Agentic visibility with the AEO/GEO team: Partner with AEO/GEO to grow visibility, share-of-answer, and citations across generative search and AI assistants.
  • Ensure e.l.f.'s products, content, pricing, and offers are structured so AI agents can access, understand, and act on them accurately.
  • Map the agentic discovery journey and identify intervention points that affect citations and conversions.
  • Co-build measurement for agentic visibility and tie to commerce outcomes.
  • Support Connected Commerce and CRM for their Agentic needs: act as central product partner, define requirements, and set success measures.
  • Enable agent-driven experiences across the commerce stack: agent-readable data, headless/agentic checkout integrations, and connected journeys.
  • Support CRM in orchestrating personalized, agent-mediated customer journeys.
  • Promote consistency and alignment on the Agentic Commerce approach across teams.
  • Partner cross-functionally and lead execution: collaborate with engineering, data science, design, content, analytics, and external partners; write requirements and acceptance criteria; run experiments and ship often; mitigate risks; stay ahead of AI trends.

Qualifications

  • 5–10 years of relevant experience, with at least 5 years in product management or product ownership owning roadmap, requirements, and delivery.
  • Hands-on experience in at least one of: AI products, digital/e-commerce commerce, or AEO/GEO/SEO; exposure to agentic commerce landscape a strong plus.
  • Strong understanding of how AI agents and answer/generative engines surface, cite, and act on content.
  • Ability to write clear, detailed requirements and translate between technical and non-technical stakeholders.
  • Analytical and experimentation-driven; comfortable with data, dashboards, and reporting tools (GA, Looker/Tableau, Adobe Analytics).
  • Excellent stakeholder management and communication; able to influence without authority.
  • Builder mindset — fast decision-making with ~70% data, and shipping.

Skills

Required:Product managementAI products / agentic commercecross-functional leadership

Benefits

  • medical, dental, and vision insurance
  • retirement savings plan
  • gender neutral parental leave
  • unlimited paid time off
  • annual company-based performance bonus and equity eligibility (up to 200% of target bonus)
  • flexible time off and hybrid work environment (3 days in office, 2 days at home)
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About e.l.f. Beauty

A Different Kind of Beauty Company

e.l.f. Beauty is a bold disruptor with a kind heart. We stand with every eye, lip, face, paw and fin. We’re making the best of beauty accessible to everyone.

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