← All roles

Sr. Brand Manager, e.l.f. Cosmetics

e.l.f. Beauty· e.l.f. Brands – e.l.f. Cosmetics
Apply on company site
Hybrid (New York, NY), Hybrid (Oakland, CA)$110k - $140kFull-timePosted 1mo ago

About the role

Senior-level Brand Manager responsible for leading global marketing for e.l.f. Cosmetics, driving disruptive 360° campaigns, cross-functional leadership, and end-to-end brand planning from pipeline to in-market performance and retail sell-through.

Responsibilities

  • Own the global brand strategy and annual brand plan for e.l.f. Cosmetics, translating vision into clear priorities, roadmaps, and measurable business outcomes.
  • Drive brand growth and profitability—monitoring sell-through, market share, velocity, and margin across channels and regions.
  • Establish e.l.f. as a category leader and culture-shaping brand, identifying white-space opportunities and portfolio gaps that fuel sustainable growth.
  • Own and execute global 360° marketing campaigns across digital, social, influencer, ecommerce, retail, paid media, and experiential channels.
  • Lead global brand calendar strategy and planning, ensuring cross-functional alignment across product development, sales, integrated marketing, digital, creative, and retail teams.
  • Lead go-to-market planning for new product launches and brand moments—defining positioning, messaging, unique selling propositions, content pillars, and channel strategies.
  • Champion creative brief development and delivery, ensuring cohesive storytelling and consistent brand expression across every consumer touchpoint.
  • Leverage consumer insights, market analytics, and real-time data to optimize campaign performance and identify ways to create brand love and cultural relevance.
  • Translate consumer, category, and competitive intelligence into actionable strategies to stay ahead of trends and competition.
  • Track and report on key brand health metrics, sales analytics, and campaign ROI, using findings to refine strategy and drive continuous improvement.
  • Partner with Sales, Retail Marketing, and ecommerce teams to ensure strong brand presence across retail and digital storefronts.
  • Drive commercial execution excellence—supporting retailer activations, assortment strategies, promotional programs, and joint business plans with key retail partners.
  • Inspire and lead a high-performing team of marketers and agency partners; navigate cross-functional environments with influence and clarity; coach and develop talent.

Qualifications

  • Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
  • 7+ years of progressive brand management experience, ideally in beauty, CPG, or fashion, with proven success leading cross-channel 360° campaigns.
  • Demonstrated experience driving measurable brand growth across retail and digital channels.
  • Deep understanding of beauty industry dynamics, consumer behavior, pop culture, and digital innovation.
  • Strong analytical skills with ability to translate data into brand strategy and in-market action.
  • Experience leading go-to-market planning and new product launches, including positioning, messaging, and channel strategy.
  • Strong leadership capabilities with experience managing and mentoring teams in cross-functional environments.
  • Excellent communication and stakeholder management skills; ability to influence at all levels.
  • Bias for action and comfort in fast-paced, evolving environments.

Skills

Required:Brand strategyCampaign managementGo-to-market planningConsumer insightsCross-functional leadership

Benefits

  • Competitive pay and benefits
  • Bonus eligibility (200% of target over last seven fiscal years)
  • Equity
  • Flexible time off
  • Year-round half-day Fridays
  • Hybrid 3 days in office, 2 days at home
Last updated Oct 21, 2026. Interested? Apply on the company site.
e.l.f. Beauty logo

About e.l.f. Beauty

A Different Kind of Beauty Company

e.l.f. Beauty is a bold disruptor with a kind heart. We stand with every eye, lip, face, paw and fin. We’re making the best of beauty accessible to everyone.

beautymakeupskincare
Company profileWebsite

More open roles at e.l.f. Beauty