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Brand Manager (Creative Campaigns), e.l.f. Brands

e.l.f. Beauty· Marketing – Brand
Apply on company site
New York, NY$80k - $110kFull-timePosted 1mo ago

About the role

Campaign Manager responsible for developing and executing integrated 360° marketing campaigns across e.l.f. Brands, coordinating across digital, social, ecommerce, influencer, retail, experiential, and paid media to ensure on-brand storytelling and cross-brand alignment.

Responsibilities

  • Support the development and execution of integrated 360° marketing campaigns, aligning with brand objectives and business priorities.
  • Help bring campaigns to life across digital, social, ecommerce, influencer, retail, experiential, and paid media channels—ensuring cohesive storytelling and consistent brand expression across every consumer touchpoint.
  • Contribute to creative brief development, translating brand strategy and consumer insights into clear, inspiring direction for creative and agency partners.
  • Manage day-to-day campaign execution—from briefing through asset delivery, launch, and post-campaign review—keeping timelines, budgets, and quality on track.
  • Assist in managing the marketing campaign calendar, helping align key product launches, brand moments, seasonal activations, and cross-brand initiatives.
  • Support 360° activation planning to amplify marketing moments, helping ensure all channels are in sync and cross-functional partners are aligned on deliverables.
  • Balance multiple campaigns and brands simultaneously, prioritizing effectively in a fast-paced, dynamic environment.
  • Partner closely with cross-functional teams—including integrated marketing, digital marketing, creative, and connected commerce—to ensure seamless execution and alignment of brand messaging and objectives.
  • Coordinate with external agency and production partners, briefing them effectively and ensuring deliverables meet brand standards and timelines.
  • Track and analyze campaign performance metrics, surfacing consumer, community, and channel insights to inform recommendations and optimizations.
  • Support monitoring of brand health and engagement KPIs, using data to help refine strategies and improve campaign impact.
  • Stay connected to community feedback and real-time trends, helping make agile adjustments to keep campaigns relevant and resonant.
  • Help maintain brand integrity, ensuring all campaigns are on-brand and aligned with each brand’s expression, values, and positioning.
  • Proactively explore new and innovative marketing strategies, channels, and formats to drive brand awareness, engagement, and cultural relevance.
  • Bring a community-led, insight-driven approach to every campaign, helping turn cultural moments and consumer needs into marketing that moves people.

Qualifications

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 5+ years of experience in integrated marketing, campaign management, or brand marketing, with hands-on experience supporting and executing 360° campaigns from concept through execution.
  • Experience executing multi-channel campaigns across digital, social, influencer, ecommerce, and retail.
  • Strong understanding of the beauty industry and consumer trends; experience across multiple categories (color cosmetics, skincare, wellness) is a plus.
  • Strong project management skills, with the ability to manage timelines, prioritize tasks, and juggle multiple campaigns and brands simultaneously.
  • Proven experience contributing to creative briefs and working with creative and agency partners to bring campaigns to life.
  • Strong analytical skills, with the ability to translate data and insights into actionable campaign optimizations.
  • Excellent communication and collaboration skills, with experience working cross-functionally and supporting stakeholders across teams.
  • Community-led and insight-driven brand marketer with the ability to take insights and turn them into actionable marketing plans at a rapid pace.
  • Creative thinker with a passion for innovation and a willingness to take bold risks.
  • Ability to thrive in a fast-paced, dynamic environment with changing priorities and tight deadlines.

Skills

Required:Integrated marketingProject managementCreative briefs

Benefits

  • medical, dental, and vision insurance
  • retirement savings plan
  • gender neutral parental leave
  • unlimited paid time off
  • hybrid 3 day in office, 2 day at home work environment
  • annual company-based performance bonus and equity (part of total compensation)
  • bonus eligibility up to 200% of target bonus when company performance exceeds goals
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About e.l.f. Beauty

A Different Kind of Beauty Company

e.l.f. Beauty is a bold disruptor with a kind heart. We stand with every eye, lip, face, paw and fin. We’re making the best of beauty accessible to everyone.

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