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Head of Central Growth

Taptap Send· Markets
Apply on company site
New YorkFull-timePosted 1mo ago

About the role

Leadership role responsible for measuring, testing, and optimizing growth across performance marketing and full user lifecycle, from first send to loyal advocate, with cross-functional collaboration between Product, Data, and Growth and potential to scale a small high-leverage team.

Responsibilities

  • Measuring and driving performance: Own how we measure and allocate performance marketing spend across channels, markets, and corridors, with a rigorous, testable view of what's driving efficient growth.
  • Lifecycle ownership: Own the global lifecycle marketing strategy across the full customer journey, from activation and onboarding through engagement, retention, and win-back.
  • Omni-channel ownership: Design, build, and iterate multi-channel lifecycle campaigns across Email, Push, SMS, In-app, and WhatsApp, tailored to diverse audiences across markets.
  • Relentlessly experiment: Run a rigorous experimentation program across both acquisition and lifecycle: A/B tests, multivariate tests, holdout groups, incrementality reads on spend.
  • Instrument and obsess over the full funnel: CAC, payback, ROAS, and spend efficiency alongside lifecycle KPIs like open/click/conversion rates, retention, and LTV.
  • Leveraging data: Work with Data to build segmentation and attribution models that optimize messaging and spend.
  • Define the MarTech/AdTech roadmap: evaluate tools, own integrations, and ensure the stack scales with the business.
  • AI tooling: Leverage AI tools across measurement, segmentation, content, and execution to move faster and operate at higher sophistication.
  • Champion the customer: Advocate for the customer in briefs, tests, and spend decisions.

Qualifications

  • 10+ years in growth, performance marketing, lifecycle/CRM at a consumer mobile app, fintech, or high-growth B2C company.
  • Growth and scaling expertise with measurable impact and concrete experiment/results.
  • Data-driven decision making with comfort owning spend and measurement decisions.
  • Zero-to-one building experience plus experience in a mature environment.
  • AI-native approach across strategy, segmentation, and execution.
  • Global remit with experience collaborating across time zones and functions.
  • A player-coach mentality with ability to work hands-on and manage external partners.
  • Genuine curiosity about customers, including immigrant demographics.

Skills

Required:Growth strategy and measurementLifecycle marketingMulti-channel campaign designExperimentationData and analytics collaborationCross-functional collaboration
Nice to have:MarTech/AdTech roadmapAI tooling
Last updated Oct 1, 2026. Interested? Apply on the company site.

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