← All roles

Sr. Director, Product Pricing and Monetisation (Product Led Pricing)

GoHighLevel· Technology Exec Office
Apply on company site
Remote$248k - $322kEE Full-TimePosted 1mo ago

About the role

Senior leadership role responsible for company-wide pricing, packaging, monetization, and customer research to drive product-led pricing strategies and sustainable growth.

Responsibilities

  • Develop a clear, company-wide pricing and packaging strategy across subscription plans, product bundles, add-ons, usage-based capabilities, services, and new product launches.
  • Evaluate how pricing architecture should evolve as the platform expands into new products, customer segments, and monetization models.
  • Identify appropriate value metrics and pricing models (subscription, usage-based, account-based, feature-based, hybrid).
  • Assess opportunities to improve plan differentiation, upgrade paths, bundling, and add-on attachment.
  • Build business cases for pricing changes, analyzing impact on acquisition, trial-to-paid conversion, ARPU, expansion, retention, gross margin, and CLV.
  • Develop principles and guardrails for discounts, promotions, trials, migrations, and price increases.
  • Partner with Finance and Data to model revenue and risks, and create a monetization roadmap.
  • Create a prioritized monetization roadmap rather than isolated pricing decisions.
  • Lead customer research to inform pricing decisions and build a centralized insights repository.
  • Establish cross-functional operating cadence for pricing and monetization decisions.

Qualifications

  • 14+ years of experience across SaaS pricing, monetization, product strategy, customer insights, growth strategy, or related roles.
  • Significant direct experience leading pricing and packaging decisions for a B2B SaaS, platform, or technology company.
  • Ability to translate customer research and data into changes in product, pricing, packaging, or go-to-market strategy.
  • Strong understanding of SaaS business models (subscription economics, usage-based pricing, expansion revenue, retention, gross margin, CLV).
  • Experience with multi-product or multi-tier offerings and pricing impact on existing/new customers.
  • Strong quantitative and financial modeling skills with scenario planning.
  • Experience with qualitative and quantitative research methods (interviews, segmentation, surveys, willingness-to-pay, conjoint analysis, behavioral data).
  • Strong commercial judgment and ability to balance customer value, growth, simplicity, feasibility, and long-term strategy.
  • Excellent executive communication skills and ability to influence multiple functions (Product, Finance, Data, Engineering, Marketing, Sales, CS).
  • Comfort in fast-moving environments and a hands-on leader approach.

Skills

Required:Pricing strategyCustomer research and insightsFinancial modelingExperimentation and go-to-marketCross-functional leadership

Benefits

  • Remote work
  • Competitive compensation package
  • Flexible work arrangements
  • Global, remote-first culture
  • Opportunity to influence pricing strategy at scale
Last updated Oct 21, 2026. Interested? Apply on the company site.

About GoHighLevel

It's time to take your Agency to the Next Level

HighLevel is the all-in-one sales & marketing platform that agencies can white-label and resell to their clients!

CRMMarketingSalesAutomationWhite Label
Company profileWebsite

More open roles at GoHighLevel