Senior Director, Growth & Customer Lifecycle
Colibri Group· Real Estate – Business Unit Leadership
Hybrid (Remote)Full-timePosted 1mo ago
About the role
Senior business leader responsible for the B2C growth and customer-outcomes engine for Colibri’s pre-licensing education business, owning the full customer journey from discovery through enrollment, completion, licensure, and post-licensing engagement.
Responsibilities
- Own the strategy for acquiring and converting new customers across paid, organic, content, lifecycle, partnership, and referral channels. Continuously improve funnel efficiency, CAC, conversion, and contribution.
- Improve the experience from enrollment through course completion, exam preparation, and first-attempt pass rate. Partner with Product and Operations to maximize learner outcomes.
- Own revenue, contribution, customer acquisition economics, completion, and licensure outcomes across the segment. Establish targets and operating metrics to prioritize investment.
- Direct the priorities of Marketing, Product, Sales, and operations resources, setting the business priorities they execute against.
- Standardize the acquisition-to-licensure motion across brands and markets while maintaining local flexibility.
- Partner with post-licensing business to create seamless transition into continuing education, membership, and professional development.
- Identify opportunities to use AI, automation, personalization, and data to improve acquisition, conversion, engagement, learner outcomes, and operating efficiency.
- Lead regular business reviews focused on funnel health, revenue, contribution, customer outcomes, and roadmap priorities while maintaining regulatory/compliance standards.
Qualifications
- 12–15+ years in growth, general management, or operations leadership within a high-volume, funnel-driven consumer or prosumer business.
- Experience owning a business line, P&L, or meaningful commercial outcomes (revenue, contribution, growth, conversion, or unit economics).
- Deep understanding of B2C customer acquisition, including paid and organic channels, conversion optimization, lifecycle marketing, and customer journey performance
- Comfort operating in a data-driven environment with clear outcome measures
- Experience owning or shaping the customer or product experience after acquisition with demonstrated improvement in engagement, retention, completion, or similar outcomes
- Preferred: experience with regulated/accredited or state-approved curriculum and multi-state compliance.
Skills
Required:Growth strategyP&L ownershipCustomer lifecycle optimizationCross-functional leadershipData-driven decision making
Benefits
- Colibri Group values-driven culture centered on Love, Joy, Boldness, Teamwork and Curiosity.
- Opportunity to influence growth and learner outcomes across multiple brands and markets.
Last updated Oct 21, 2026. Interested? Apply on the company site.
About Colibri Group
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