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Senior Product Marketing Manager

Colibri Group· Healthcare – Marketing
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RemoteFull-timePosted 4d ago

About the role

Senior Product Marketing Manager to define positioning, launches, and growth for Colibri Group's Healthcare B2B products and solutions. Owns positioning, messaging, competitive intelligence, launch readiness, and sales enablement with cross-functional collaboration.

Responsibilities

  • Own the Healthcare B2B product marketing approach, including priorities, positioning, messaging, and go-to-market plans across a growing product portfolio
  • Build clear value propositions, buyer personas, segmentation, and customer journeys that reflect how healthcare organizations evaluate and purchase solutions
  • Lead customer and competitive research, develop competitive frameworks, and turn market intelligence into useful recommendations for Marketing, Sales, and Product
  • Partner with Product Managers to bring customer needs and market opportunities into product planning and roadmap discussions
  • Lead product launches from planning through market readiness, aligning narratives, messaging, customer-facing content, and cross-functional deliverables
  • Equip Sales and go-to-market teams with practical resources, competitive insights, and consistent messages that help them tell the broader portfolio story
  • Bring together Product, Engineering, Sales, Client Success, Marketing, and Content partners to resolve challenges, align priorities, and keep initiatives moving
  • Define and track meaningful measures of launch performance, customer adoption, engagement, and business impact; use insights to improve future plans

Qualifications

  • 6+ years of hands-on product marketing experience in B2B or enterprise software, with the judgment to operate at a senior level
  • Current or recent ownership of core product marketing work, including go-to-market strategy, product launches, positioning, and messaging—not simply campaign support
  • A demonstrated track record of bringing complex products, platforms, or product portfolios to market and translating customer needs into compelling value propositions
  • Experience working directly with Product Managers, Sales, and Marketing teams throughout the product lifecycle, including building alignment without direct authority
  • Strong customer and competitive research skills, including the ability to develop frameworks and communicate actionable market insights
  • Clear, confident communication, strong interpersonal skills, a proactive problem-solving approach, and comfort asking questions and driving decisions
  • A data-informed mindset, with experience using performance metrics and customer feedback to evaluate impact and refine strategy

Skills

Required:Go-to-market strategyPositioning and messagingCustomer and market researchCross-functional collaboration

Benefits

  • Not specified in description
Last updated Oct 21, 2026. Interested? Apply on the company site.

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