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Brand Paid Media Manager

Cursor· Marketing
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Hybrid (San Francisco, CA)full-timePosted 1mo ago

About the role

Brand-focused paid media leadership role aimed at building awareness and shaping perception for SpaceXSI’s Super Intelligence products. Responsibilities include strategy, planning, negotiation, cross-functional collaboration, measurement, and in-office presence in San Francisco.

Responsibilities

  • Develop and execute a top-of-funnel paid media strategy across television, podcasts, out-of-home, streaming, audio, video, sponsorships, and emerging channels
  • Own media planning, budgeting, forecasting, and allocation across brand campaigns
  • Identify markets, audiences, programs, creators, and cultural moments for maximum brand impact
  • Manage relationships with media agencies, networks, publishers, podcast partners, and other vendors
  • Lead media buying and negotiations, securing placements, pricing, added value, and contract terms
  • Partner with brand, creative, content, communications, and product marketing teams to develop campaign concepts
  • Translate campaign strategy into clear creative briefs, channel plans, audience recommendations, and production requirements
  • Ensure creative is tailored to each medium while maintaining a consistent brand narrative
  • Build testing plans across markets, audiences, messages, formats, frequency, and media mix
  • Establish measurement frameworks for brand awareness, consideration, reach, frequency, share of voice, branded search, direct traffic, and downstream demand
  • Use brand-lift studies, geographic testing, incrementality analysis, and other methods to evaluate campaign impact
  • Monitor campaigns, surface insights, and adjust investment based on performance, audience response, and business priorities
  • Communicate campaign plans, results, and recommendations clearly to cross-functional partners and company leadership
  • Stay current on shifts in media consumption, advertising technology, measurement, and emerging brand opportunities

Qualifications

  • Experience planning and buying brand media across channels such as television, podcasts, out-of-home, streaming audio, or connected TV
  • A track record of managing meaningful media budgets and disciplined investment decisions
  • Strong knowledge of media planning fundamentals (reach, frequency, audience composition, market selection, media mix)
  • Experience with media partners, publishers, networks, or agencies
  • Confident negotiating placements, pricing, contracts, and added-value opportunities
  • Strong understanding of brand measurement and evaluating top-of-funnel marketing
  • Experience with brand-lift studies, incrementality testing, MMM, geographic experiments, or similar approaches
  • Excellent creative judgment for multi-channel translation
  • Analytical mindset with campaign data, spreadsheets, dashboards, and performance models
  • Ability to turn complex results into clear insights and recommendations
  • Strong project-management skills coordinating with many stakeholders
  • Comfort operating with ownership in a fast-moving environment
  • Experience marketing B2B, technology, or developer-focused products is helpful but not required
  • Curiosity about media, culture, and audience behavior; willingness to test unconventional opportunities
  • Ability to work in person from our San Francisco office

Skills

Required:Top-of-funnel paid media strategyMedia planning and budgetingNegotiation with media partnersCross-functional collaborationMeasurement and analytics
Nice to have:Brand lift and incrementality methods
Last updated Oct 22, 2026. Interested? Apply on the company site.
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