GTM Strategist - New Verticals
AirOps· Strategy + New Biz
New York , San Francisco or US-Remote$150k - $185kFull-timePosted 1mo ago
About the role
GTM Strategist role focused on launching new products and verticals, testing positioning in real time, and turning early wins into repeatable sales motions for AirOps’ New Verticals. Execution-heavy IC role requiring customer empathy, experimentation, and the ability to codify learnings into scalable playbooks.
Responsibilities
- Turn new product ideas into clear hypotheses we can test with customers.
- Partner with sales reps to test positioning, messaging, packaging, and pricing.
- Join early customer conversations and sales calls to validate demand and learn what resonates for a repeatable GTM motion.
- Identify patterns from customer conversations and share actionable feedback with Product.
- Turn successful experiments into repeatable sales motions and clear guidance for the broader team.
- Partner with Product and the GM of New Verticals to refine the product and its go-to-market approach.
- Clarify the customer problem, shape the conversation, and test how the offering should be positioned.
- Build training, talk tracks, playbooks, and processes to help reps sell new products with confidence.
- Become a SME on new products and help reps understand how to explain and position them effectively.
Qualifications
- 3+ years of experience in B2B technology across GTM strategy, product marketing, sales enablement, solutions consulting, early-stage operations, founding, or similar customer-facing role.
- 0→1 builder who thrives without a playbook, through customer conversations and iteration.
- Customer and market learner who can turn ambiguous feedback into hypotheses and next steps.
- Live-call SME capable of helping reps navigate conversations about evolving products and use cases.
- Playbook builder who turns experiments into practical guidance for others.
- Systems thinker who makes learnings repeatable and easy to adopt.
- High agency with ability to take direction and drive work forward without constant oversight.
Skills
Required:GTM strategySales enablementCustomer discovery
Benefits
- Equity in a fast-growing startup
- Competitive benefits package tailored to your location
- Flexible time off policy
- Parental Leave
- A fun-loving and (just a bit) nerdy team that loves to move fast!
Last updated Oct 21, 2026. Interested? Apply on the company site.
About AirOps
Craft content that wins AI search
AirOps is the first end-to-end content engineering platform that helps brands create and scale quality content that wins AI search.
content engineeringAI searchcontent creationSEOcontent strategy
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