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Founding Social Media Manager

Paraform· Marketing
Apply on company site
San Francisco$175k - $190kFull-timePosted 1mo ago

About the role

Social Media Manager responsible for Paraform's presence across social platforms, with a focus on LinkedIn and expansion to X, Instagram, and emerging platforms. Hands-on role owning content creation, distribution, community engagement, and partner networks, partnering with the Content Marketing Manager and executives to build Paraform's voice and drive pipeline and brand awareness.

Responsibilities

  • Own day-to-day content calendar, publishing, and community engagement across LinkedIn, with active testing and expansion into X, Instagram, and other emerging platforms
  • Build and manage a network of industry voices, thought leaders, and content amplifiers to syndicate and extend reach
  • Partner with founders and executives to develop and publish their thought leadership voice on social
  • Maintain consistent brand voice and tone across all platforms and content
  • Manage community engagement day-to-day — respond to comments, DMs, and mentions; monitor conversations and competitor activity
  • Spot trends in real time and turn them into timely, on-brand content
  • Produce lightweight content yourself — short-form posts, graphics, video clips, social-first edits of long-form work
  • Partner cross-functionally with Content, PMM, Growth, and Sales to align messaging with broader campaigns and product moments
  • Define and report on social metrics — followers, impressions, engagement, share of voice, and contribution to pipeline

Qualifications

  • 3+ years of social media experience, ideally with B2B brands
  • Hands-on content creation chops — strong writer, comfortable with basic design and video editing tools (Canva, CapCut, Adobe, etc.)
  • Deep platform fluency across LinkedIn, X, Instagram, and other social platforms — you know what works, what doesn't, and why
  • Familiarity with social analytics and scheduling tools (Sprout Social, Hootsuite, HubSpot, native platform insights)
  • Instinct for what's culturally relevant and trending in real time
  • Partnership instincts — comfortable reaching out to creators, thought leaders, and external voices to build amplification networks
  • Strong attention to brand voice and detail
  • Energy for fast iteration in a small team

Skills

Required:Social media managementContent creationPlatform fluencyAnalytics and reportingCommunity management

Benefits

  • Beyond a competitive salary, employees enjoy a company expense card, complimentary meals, a Bay Club gym membership, and other great perks.
Last updated Oct 7, 2026. Interested? Apply on the company site.
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