Demand Generation Manager
Envoy· Sales & Marketing
San Francisco, CA$110k - $120kFull-timePosted 1mo ago
About the role
Role focused on owning and optimizing high-impact marketing channels to generate and capture demand, design campaigns that resonate with Envoy’s audience, and drive measurable pipeline growth. Onsite in San Francisco with a 4-day-per-week in-office expectation (Mon-Thu).
Responsibilities
- Plan and execute end-to-end demand gen programs across online and offline channels aligned to business goals.
- Manage paid social acquisition and continuous testing of audiences, bids, and creative to drive qualified traffic and hand-raisers.
- Manage webinar programs, optimizing content, process, execution and follow-up to improve downstream conversion.
- Explore new channels and programs to create and capture demand.
- Partner with Sales Development to meet lead volume and quality targets.
- Build tight feedback loops with marketing, sales, and product to align to quarterly priorities and iterate on messaging and targeting.
- Monitor conversion rates and surface insights at each funnel stage by segment, channel, and offer.
- Run A/B and multivariate tests across ads, landing pages, and lifecycle emails; document learnings and scale winners.
- Oversee the lead lifecycle from capture through sales handoff, ensuring timely nurture, clean ops, and a healthy pipeline.
- Manage agencies and contractors with clear briefs, timelines, and budgets, holding partners accountable to outcomes.
- Report regularly on campaign performance to senior management, with strategic insights and actionable recommendations.
Qualifications
- 3–5 years of experience in demand generation or digital marketing, ideally in B2B SaaS.
- Experience running a range of demand gen programs, from self-serve to enterprise sales.
- Experience partnering with BDRs and sales to coordinate, communicate, and deliver offers and campaigns across the buyer’s journey.
- Experience managing third-party vendors, including agencies and contractors.
- Curiosity and enthusiasm for testing new channels and techniques.
- Strong analytical skills and ease in using data to make decisions and optimize performance.
- Strong writing and communication skills for clear messaging and cross-functional collaboration.
- A growth mindset that thrives in cultures of innovation, collaboration, and continuous improvement.
- Bonus: hands-on experience with Salesforce and Marketo.
Skills
Required:Demand generation / digital marketingChannel optimizationSales alignmentAnalytics and reportingCommunication
Benefits
- A high degree of trust in your ideas and execution
- An opportunity to partner and collaborate with other talented people
- An inclusive community where you feel welcomed and cared for as a person
- The ability to make an immediate impact helping customers create a great workplace experience
- Support for your personal and professional growth
Last updated Sep 23, 2026. Interested? Apply on the company site.
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