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Lead, SMC GTM Architect

Snap Inc.· Sales
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Hybrid (Los Angeles), Hybrid (New York), Hybrid (Palo Alto), Hybrid (Seattle)$157k - $235k + equityFull timePosted 1mo ago

About the role

Executional lead for the SMC GTM Architect team driving growth for Snap's long-tail small-customer advertisers. End-to-end ownership of core systems powering GTM workflows, collaborating across product, engineering, and sales to deliver measurable business outcomes.

Responsibilities

  • Take full ownership of specific segments or workflows within the full-funnel strategy for long-tail advertisers, conceptualizing and spearheading projects end-to-end.
  • Build and ship systems that integrate CRM, BigQuery, Ads APIs, and other data platforms, enabling unified account context and cross-system coordination.
  • Build personalization workflows that deliver the right product recommendations, optimizations, and triggers to the right advertiser at the right moment.
  • Develop multi-channel outreach across in-product, email, and partner surfaces, balancing advertiser experience with measurable impact.
  • Bring together behavioral, contextual, and performance data to power personalization, targeting, and decisioning.
  • Drive operational excellence through automation, remove manual work, build reusable tools and APIs, and accelerate decision-making.
  • Find efficiencies and links across initiatives, proactively raise concerns, and prioritize tradeoffs with limited guidance from leadership.
  • Cultivate strong cross-functional relationships across Sales, Revenue/Advertiser Growth, Business Intelligence, Finance, Product, and Engineering to align on use cases, KPIs, and business impact.
  • Mentor peers, contribute to team-wide standards and best practices, and help shape team culture.
  • Communicate progress, tradeoffs, and outcomes in a clear, compelling, and concise manner to leadership and stakeholders.

Qualifications

  • BS/BA degree in Analytics, Computer Science, or related field, or equivalent experience.
  • 8+ years experience in designing and deploying automation systems, preferably in a GTM context.
  • Experience building and shipping production applications or working prototypes.
  • Experience with Python, SQL, or equivalent tools and technologies.
  • Experience operating in high-growth, fast-paced environments.

Skills

Required:PythonSQLBigQueryAds APIsCRM integrationCollaborationCommunication
Nice to have:LLMs / RAG

Benefits

  • paid parental leave
  • comprehensive medical coverage
  • emotional and mental health support programs
  • compensation packages that let you share in Snap’s long-term success
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Snap Inc.

We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

We believe the camera presents the greatest opportunity to improve the way people live and communicate.

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