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Sr. Product Manager - Custom Objects & CRM Data Platform

GoHighLevel· Product – Product Management
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Hybrid (India)Employee IndiaPosted 1mo ago

About the role

Senior Product Manager to own and evolve Custom Objects, a foundational part of HighLevel's CRM data platform. Focus on data modeling, APIs, integrations, and scalable platform primitives to enable custom entities, fields, records, relationships, and permissions across the CRM and related products.

Responsibilities

  • Define the product strategy and roadmap for Custom Objects and the evolution of HighLevel's CRM data model.
  • Build scalable capabilities for creating custom entities, fields, records, relationships, associations, and permissions.
  • Partner closely with Engineering and Architecture on data models, schemas, APIs, scalability, data integrity, performance, and platform extensibility.
  • Make Custom Objects a first-class citizen across Workflows, Reporting, Contacts, Companies, Opportunities, Forms, Integrations, AI, and other HighLevel products.
  • Evolve our API, webhook, import/export, and synchronization capabilities so customers and developers can reliably integrate Custom Objects with external systems.
  • Translate complex customer requirements into reusable platform primitives rather than one-off solutions.
  • Drive the product lifecycle from customer discovery and technical design through delivery, adoption, and iteration.
  • Define and own success metrics across adoption, usage, API consumption, platform reliability, and customer outcomes.

Qualifications

  • 7+ years of Product Management experience, with significant experience building platform, CRM, data, developer, infrastructure, or integration products.
  • Strong understanding of relational databases, entity-relationship modeling, schemas, metadata, and one-to-one / one-to-many / many-to-many relationships.
  • Strong understanding of APIs, webhooks, data synchronization, integrations, imports/exports, and data mapping.
  • Ability to reason about data integrity, scalability, performance, backward compatibility, and system-level trade-offs.
  • Proven ability to work deeply with Engineering and Architecture on technically complex products.
  • Strong product judgment - able to simplify sophisticated platform capabilities into intuitive experiences for SMB customers.
  • Ability to operate in ambiguous problem spaces and align Product, Engineering, Design, Data, and GTM teams around a clear direction.

Skills

Required:Product ManagementRelational database conceptsAPIs and integrationsSystem architecture & trade-offsCross-functional leadership
Last updated Oct 21, 2026. Interested? Apply on the company site.

About GoHighLevel

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HighLevel is the all-in-one sales & marketing platform that agencies can white-label and resell to their clients!

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