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Senior Field Marketing & ABM Manager, EMEA

Serval· Marketing
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London£110k - £150kFull-timePosted 1mo ago

About the role

Senior Field Marketing & ABM Manager for EMEA leading the creation of a regional field motion from zero, partnering with Sales to run high-impact ABM programs across multiple European markets and driving pipeline and revenue.

Responsibilities

  • Define the EMEA go-to-market strategy for field programs: what we do, where we show up, and how we win across UK&I, DACH, Benelux, and the Nordics.
  • Design 1:1, 1:few, and 1:many field marketing experiences (regional dinners, happy hours, hackathons, out of the box experiences, etc) that align to active opportunities and target accounts.
  • Orchestrate ABM programs with Strategic accounts across channels: direct mail, events, digital, gifting, and content, navigating multi-country execution (shipping, VAT, GDPR, local vendors, language).
  • Partner with sales to understand territory priorities, account dynamics, and pipeline gaps, then actively participate in deal strategy, not just event execution.
  • Adapt global programs for Europe, bring US programs to Europe, and feed Europe-born ideas back to the US.
  • Track impact through account engagement, pilots started, velocity, and closed-won revenue.
  • Create tight feedback loops with Sales leadership to continuously improve territory strategy and program effectiveness.
  • Test unconventional tactics, push boundaries and execute with impact.

Qualifications

  • 5-7+ years experience in field, experiential, growth, or ABM marketing.
  • Experience running programs across multiple European markets, not just the UK.
  • Proficiency with Salesforce, Hubspot or similar, and intent tools (6sense, Demandbase, or similar).
  • Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.
  • Strong data analysis skills with ability to build reports and make data-driven decisions.
  • Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies.
  • Creative thinker with ability to turn vague goals into concrete plans and execution.
  • Comfortable moving fast, experimenting, and adjusting in real time.
  • Strong collaborator who earns trust with Sales quickly across time zones.
  • Comfortable with 25% travel across EMEA, up to 50% seasonally.
  • Based in London with the right to work in the UK.

Skills

Required:Field marketing strategyABM programsSales collaborationData analysis

Benefits

  • Meaningful early-stage equity
  • Comprehensive health coverage
  • Flexible PTO
  • Daily lunches and snacks
  • Onsite gym access
  • Regular team events and offsites
Last updated Sep 16, 2026. Interested? Apply on the company site.

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