Director, Product & Solutions Marketing
GumGum· Global Marketing
Hybrid (New York, NY)$174k - $210.5kFull-timePosted 1mo ago
About the role
Director level marketing lead responsible for unifying product marketing and solutions marketing, translating GumGum's products into compelling stories and enablement for sales, and leading a high-performing team. Location flexible (in-office or remote) with proximity to a commutable office for occasional in-person collaboration.
Responsibilities
- Translate positioning into a consistent sales pitch across all products, campaigns, and messaging architectures to eliminate field confusion.
- Lead high-impact product launches personally while guiding the team on mature product repositioning and full portfolio strategy.
- Partner with Product leadership on roadmap sequencing, using market feedback and competitive intelligence to influence prioritization.
- Package offerings into problem-centric solutions for vertical and seasonal campaigns aligned with an annual GTM calendar.
- Direct the case study pipeline to continuously convert client wins into compelling, field-ready proof points for live deals.
- Oversee the content, tools, and systems—including battlecards, decks, and sales hub infrastructure—that power field readiness.
- Shape training programs, deliver critical voice-of-authority sessions, and co-pitch alongside sellers on priority accounts.
- Coach a team of product and solutions marketers, providing actionable feedback while shielding them from low-impact initiatives.
Qualifications
- 8+ years of product/solutions marketing experience, including 3+ years directly managing and developing marketers.
- Proven ability to build positioning, messaging, and end-to-end go-to-market strategies for complex product portfolios.
- Track record of creating vertical/seasonal commercial programs that drive measurable pipeline and win-rate growth.
- Skill in translating technical capabilities into sellable, problem-centric solutions for brands and agencies.
- Strong written and verbal communication skills, with the credibility to train sellers and influence product leaders.
- Experience designing field enablement materials, systems, and training that drive voluntary sales adoption.
- Decisive and adaptable leader who thrives under fast-paced commercial demands and uses data to build alignment.
- Preferred: Background at an ad tech provider, DSP/SSP, or major agency within advertising strategy.
Skills
Required:Product marketing leadershipGo-to-market strategyMessaging and positioningField enablement
Benefits
- Employer-matched 401(k) retirement plan
- Bonus, commission, or stock incentive program (where applicable)
- Benefits package as detailed at gumgum.com/benefits
- Wellness and development-focused perks
- Recognition programs
Last updated Oct 14, 2026. Interested? Apply on the company site.
About GumGum
Contextual Intelligence Company | High Impact Advertising Technology
Deliver high-impact, brand-safe advertising across display, video, and CTV/OTT formats with AI-powered contextual targeting and attention-based insights—powered by GumGum’s leading ad tech platform.
AdvertisingAI-poweredContextual targetingCTV/OTTAttention insights
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