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Senior Manager, Experiential Marketing & Events

GumGum· Global Marketing
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New York, NY$151k - $179.5kFull-timePosted 1w ago

About the role

Senior leader responsible for end-to-end global experiential marketing and events strategy, planning, execution, and ROI measurement. Partners with Sales, Brand, Creative, Comms, and Finance to align brand standards and event goals, with a focus on high-visibility activations (POSSIBLE, CES, Cannes) and regional events across NA, EMEA, JAPAC.

Responsibilities

  • Own the end-to-end global experiential marketing and events strategy, including annual roadmaps and budget management.
  • Lead the planning and execution of flagship brand activations such as POSSIBLE, CES, and Cannes, as well as regional events across North America and EMEA.
  • Oversee event production, venue logistics, content capture, executive involvement, post-event reporting, and vendor contracts.
  • Coach and develop a direct report while building and managing a global network of agencies, production partners, and contractors.
  • Define experience KPIs tied to brand awareness, pipeline creation, client retention, and marketing-sourced revenue.
  • Track and report event performance and ROI using Salesforce, internal dashboards, and post-mortem updates.
  • Collaborate cross-functionally with Sales, Brand, Creative, Comms, Demand Gen, and Executive Leadership to align brand standards and event goals

Qualifications

  • 8–10 years of event and experiential marketing experience, preferably in adtech or media environments.
  • Bachelor's degree in marketing, communications, business, or a related field.
  • Deep expertise in executing high-stakes global and regional events with executive visibility and revenue accountability.
  • Technical proficiency with marketing and management tools such as Salesforce, Splash, Monday.com, and content capture platforms.
  • Demonstrated skills in strategic planning, brand storytelling, immersive experience design, vendor management, and budgeting.
  • Ability to travel domestically and internationally for major events (e.g., CES, Cannes, POSSIBLE).
  • Exceptional communication and cross-functional leadership skills with an agile, high-ownership mindset.

Skills

Required:Event strategy and planningVendor management and contractsROI tracking and analyticsCross-functional leadership

Benefits

  • Competitive base pay within stated range: $151,000 - $179,500 annually.
  • Employer-matched 401(k) retirement plan.
  • Bonus, commission, or stock incentive program (participation varies by role).
  • Flexible work environment (in-office or remote) with commutable distance requirement.
  • Wellness and development-focused programs.
  • Learn more about U.S. benefits & perks at gumgum.com/benefits
Last updated Oct 14, 2026. Interested? Apply on the company site.

About GumGum

Contextual Intelligence Company | High Impact Advertising Technology

Deliver high-impact, brand-safe advertising across display, video, and CTV/OTT formats with AI-powered contextual targeting and attention-based insights—powered by GumGum’s leading ad tech platform.

AdvertisingAI-poweredContextual targetingCTV/OTTAttention insights
Company profileWebsite

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