Lead Product Marketing Manager, Compete
Hybrid (San Francisco), Hybrid (New York City)$175k - $218kFull-timePosted 1mo ago
About the role
Lead Product Marketing Manager responsible for Zip’s competitive strategy and market intelligence program, translating competitive insights into actionable GTM strategies and cross-functional enablement.
Responsibilities
- Own Zip’s competitive intelligence strategy and conduct in-depth research on market trends, competitive offerings, and emerging threats to inform Zip’s positioning and GTM approach
- Monitor and analyze competitor messaging, pricing, partnerships, and GTM strategies to identify opportunities to sharpen Zip’s positioning and future direction
- Develop and maintain competitive analysis materials (e.g., battlecards, competitive briefs, objection-handling guides, etc.) to equip sales and customer-facing teams with the insights they need to win
- Deliver ongoing training and enablement sessions for sales, customer success, and other teams to ensure they have a deep understanding of Zip’s competitive advantages
- Collaborate with product managers to provide competitive insights that shape roadmap decisions, feature prioritization, and differentiation strategies
- Partner within the marketing and analyst relations team to ensure Zip is well-represented in thought leadership content and industry reports
- Synthesize complex data into clear, actionable insights that inform GTM strategy, marketing campaigns, and sales plays
- Stay ahead of industry trends and procurement technology innovations to ensure Zip remains the clear leader in intake and procurement orchestration
Qualifications
- 7+ years of experience in product marketing, competitive intelligence, market research, or a related field
- Experience extracting insights from data, articulating findings, and influencing stakeholders on strategic proposals
- Strong project management skills to plan and execute multiple projects simultaneously while meeting deadlines
- Foundational product marketing skills (messaging & positioning, GTM strategy, audience segmentation, sales enablement, content creation, market research, etc.)
- Proven track record of building and maintaining strong relationships with sales, product management, and other cross-functional teams
- Excellent communication, storytelling, and presentation skills (written, verbal, and visual)
- An ability to work both independently and collaboratively
- Bachelor's degree or higher in a related field of study
Skills
Required:Competitive analysisMarket research
Benefits
- Start-up equity
- Full health, vision & dental coverage
- Catered lunches & dinners for in office employees
- Commuter benefit
- Team building events & happy hours
- Flexible PTO
- Apple equipment plus home office budget
- 401k plan
Last updated Sep 16, 2026. Interested? Apply on the company site.
More open roles at Zip
- Senior Account Manager4d agoHybrid (San Francisco) · Sales
- Strategic Account Executive4d agoRemote · Sales
- Senior Director, Commercial Sales4d agoHybrid (London) · Sales
- Senior Customer Success Manager - Technical Account Manager4d agoRemote · Customer Success
- Solutions Director1w agoHybrid (San Francisco), Hybrid (New York City) · Solutions