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Brand Communications Manager

CLO Virtual Fashion· Brand Communications
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Hong KongFull-timePosted 1mo ago

About the role

Brand Communications Manager responsible for coordinating and developing marketing policies, programs, and campaigns, with a focus on branding, media relations, events, and content across owned and paid channels in Hong Kong and the broader Southeast Asia region.

Responsibilities

  • Develop and execute branding and communications strategies to drive user growth across Hong Kong and the broader South East Asia region, including Vietnam and Indonesia
  • Analyze industry trends and activity to best reach key markets
  • Develop relationships with key publications in technology, fashion, and other connected industries
  • Orchestrate media plans and work with our design team to produce content for both local/regional and global audiences
  • Collaborate closely with the global Brand Communications team and internal stakeholders (BizDev, Design, Sales) to support external engagements and lead-generation opportunities
  • Write and issue press releases for major announcements, distributing through BusinessWire and other services
  • Spearhead the creation of internal and external video content
  • Organize and manage user-facing events and trade shows as necessary
  • Track and measure campaign success, course-correcting as needed and sharing insights with the business team periodically
  • Initiate new ideas and communications initiatives for the Brand Communications Chapter to drive greater impact
  • Mentor other Brand Communications team members
  • Ensure adherence to the company's global channel strategy, brand identity, tone of voice, formats, and templates

Qualifications

  • Bachelor’s degree in Marketing, Branding, Communications, Public Relations, or a related discipline
  • Minimum 3 years of experiences in fashion/tech, or at agencies specializing in fashion/tech
  • Creative, analytical, inquisitive, driven, and takes initiative
  • Agile, with a proven ability to work in fast-paced environments and adhere to tight deadlines
  • Strong knowledge of media content and formats, especially in the digital space
  • Experience with B2B events, trade shows, and exhibits
  • Great verbal and written communication skills
  • Positive and enthusiastic attitude, with a willingness to invest and grow with CLO
  • Fluent in English and Cantonese

Skills

Required:Brand strategyMedia relationsContent creationEvent management

Benefits

  • (Not explicitly listed in the description)
Last updated Oct 21, 2026. Interested? Apply on the company site.

About CLO Virtual Fashion

Everything about garments, and beyond.

CLO Virtual Fashion LLC.

GarmentsDesignVirtualizationFashionCreateConnectInsights
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