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Account Based Marketing Manager- EMEA

Mendix· Marketing
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Hybrid (London)£60k - £65kFull-timePosted 1mo ago

About the role

Regional ABM Manager for EMEA responsible for executing Mendix's global ABM strategy in Europe, Middle East, and Africa, tailoring campaigns to local markets while maintaining global consistency.

Responsibilities

  • Drive Regional ABM Execution: Execute global 1:1 and 1:few ABM strategies in the EMEA region, adapting programs to regional priorities, customer needs, and market dynamics. Serve as the voice of the region within the global organization, providing market insights, identifying regional opportunities, and helping evolve global programs based on local feedback.
  • Build Creative Account Engagement Programs: Develop innovative account-based campaigns and experiences that help progress strategic opportunities through the sales cycle, including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs.
  • Partner with Sales Teams: Work closely with Sales and BDR teams to identify priority accounts, develop account engagement strategies, and align marketing programs with outbound sales motions that drive meetings, pipeline, and opportunity progression.
  • Localize Global Programs: Partner with global ABM, Product Marketing, Digital, and Content teams to localize campaigns, messaging, and content for EMEA markets while ensuring consistency with global strategy.
  • Deliver Coordinated Campaigns: Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement to reach technical, business, and executive customers across the buying group.
  • Leverage ABM Technology: Work with platforms such as Demandbase, Qualified, CRM, and marketing automation tools to implement personalized campaigns and measure account engagement.
  • Measure & Optimize Performance: Monitor account engagement, meetings, pipeline progression, and campaign performance; use data and regional insights to continuously improve programs.

Qualifications

  • Demonstrated ability in B2B marketing, with experience in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation.
  • Experience developing and driving marketing programs with understanding of regional business practices, cultural nuances, and buying behaviors.
  • Consistent track record developing creative account engagement programs that advance enterprise opportunities through the sales cycle.
  • Experience partnering with Sales and Customer Success teams to execute coordinated account strategies.
  • Strong understanding of enterprise buying groups.
  • Experience delivering integrated marketing campaigns across digital, events, outbound, and executive engagement programs.
  • Proven experience with marketing technologies such as Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization tools.
  • Strong project management skills across multiple stakeholders, countries, languages, and time zones.
  • Data-driven mindset using campaign and account insights to optimize performance and improve account progression.
  • Understanding of regional regulatory considerations, including GDPR and privacy requirements impacting marketing in EMEA.
  • Curiosity about AI and emerging marketing technologies to improve personalization, account research, and campaign execution.

Skills

Required:B2B marketing experienceAccount-Based MarketingSales collaboration

Benefits

  • Health and wellness benefits (country-specific offerings)
  • Hybrid by default work approach with global mobility
  • Opportunity to work within a global industrial software leader
  • Equity of opportunity and commitment to inclusion
Last updated Oct 21, 2026. Interested? Apply on the company site.
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