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Event & Field Marketing Manager – East / Central

Cresta· Marketing
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Hybrid (East Coast / Central U.S.)$110k - $150kFull-timePosted 1mo ago

About the role

Role focused on strategy, execution, and performance of a high-volume portfolio of field marketing programs to drive pipeline and revenue, in support of Cresta’s East region.

Responsibilities

  • Own Field Strategy + Execution: Build and execute field marketing programs aligned to regional Sales priorities, target accounts, and pipeline goals.
  • Drive Pipeline + ROI: Set program KPIs, track sourced and influenced pipeline, measure conversion and ROI, and translate results into clear recommendations.
  • Partner Closely with Sales: Work with Sales before, during, and after programs on account targeting, attendance, meetings, follow-up, and opportunity acceleration.
  • Manage a High-Volume Portfolio: Own 8–10+ programs per quarter across tradeshows, executive dinners, roadshows, customer programs, regional activations, and partner events.
  • Own Programs End-to-End: Manage strategy, budgets, vendors, contracts, promotion, attendee experience, onsite execution, and post-event reporting.
  • Make Smart Investment Decisions: Evaluate program performance, forecast spend, identify trade-offs, and shift investment toward the programs driving the strongest business impact.
  • Build Integrated Campaigns: Partner with Demand Gen, Digital, Product Marketing, Partnerships, and Sales to drive attendance and engagement across target accounts.
  • Create Standout Experiences: Bring new ideas and formats to the table that differentiate Cresta and create meaningful experiences for customers and prospects.
  • Build Repeatable Playbooks: Develop processes and workflows that allow the field marketing motion to scale as Cresta grows.
  • Support Executive Programs: Partner with Cresta executives and Sales leaders on messaging, speaker preparation, executive experiences, and customer engagement.

Qualifications

  • 3–5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience
  • Experience owning field programs end-to-end, from strategy through execution and measurement
  • Comfortable managing 8–10+ concurrent programs per quarter in a fast-moving environment
  • Strong understanding of pipeline, revenue attribution, conversion, and event ROI
  • Proven experience partnering directly with Sales on account targeting, program strategy, and follow-up
  • Experience managing program budgets, vendors, contracts, and competing priorities
  • Strong communicator who can work effectively across Sales, Marketing, executives, agencies, and external partners
  • Currently based in the Eastern or Central U.S., with a strong preference for East Coast
  • Willing and able to travel approximately 20–30%

Skills

Required:Field marketing strategyProgram managementSales collaboration

Benefits

  • Medical, dental, and vision plans designed to fit you and your family’s needs
  • Flexible vacation time to support a healthy work-life blend
  • Paid parental leave
  • Monthly gym and phone allowance
  • Work-from-home office stipend
  • Lunches and dinners for in-office employees via Grubhub
Last updated Sep 17, 2026. Interested? Apply on the company site.

About Cresta

AI Agents for Every Customer Conversation | Cresta

AI Agents for Every Customer Conversation | Cresta

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