← All roles

Sr. Marketing Strategy and Analytics Manager

Twilio· DotOrg
Apply on company site
Hybrid (Remote - US)$128.6k - $188.9kFull-timePosted 1mo ago

About the role

Senior role at Twilio.org focused on GTM strategy, marketing operations, and advanced data modeling to drive social impact marketing outcomes. Owns automation, attribution, and account prioritization to influence investment decisions and optimize ABM and demand generation.

Responsibilities

  • Act as Strategic GTM Business Partner: Drive regular operating rhythms, quarterly pipeline generation (PG) OKR targets, QBR data packs, and marketing budget allocation frameworks alongside marketing leadership.
  • Lead Investment Proposals & Impact Modeling: Architect rigorous business cases, scenario models, and ROI forecasts to secure investment for new marketing programs; evaluate capital trade-offs across channels and stress-test the expected pipeline return and payback periods before launch.
  • Lead Pipeline Automation & Marketing Triggers: Design, script, and operationalize automated marketing triggers in Python/SQL notebooks to power high-converting marketing plays and feed targeted accounts directly into sales workflows.
  • Architect Attribution & Single Source of Truth: Own end-to-end pipeline attribution models across sales, marketing, and partner channels; maintain rep-level marketing metrics integrated directly into Frontline Manager (FLM) data packs and leadership scorecards.
  • Drive Account Tiering & Routing: Operationalize advanced account tiering and segmentation logic across Salesforce (SFDC) and 6sense/Segment to optimize lead routing, demand generation campaigns, and Account-Based Marketing (ABM) outreach.
  • Advanced Commercial Modeling: Partner with broader central data science teams on company wide marketing frameworks (like Marketing Mix Modeling), while independently owning custom scenario analysis (e.g., ASP impact of bundling, Customer Lifetime Value/LFTV cohorting, and field event ROI modeling).
  • Maintain & Modernize GTM Data Infrastructure: Curate and optimize our Looker, Tableau, and SFDC reporting assets, managing SQL logic via GitHub version control, dashboard glossaries, and automated data QA processes.

Qualifications

  • 5+ years of experience in Marketing Analytics, GTM Strategy, Revenue Operations, or Business Intelligence within a high-growth B2B SaaS or technology organization.
  • Advanced Technical Stack: Mastery of complex SQL and proficiency in Python (or R) for data extraction, manipulation, statistical analysis, and pipeline automation.
  • Data Visualization & BI: Proven track record building enterprise-grade executive scorecards and self-serve dashboards in Tableau and Looker.
  • CRM & GTM Tech Stack Depth: Strong functional understanding of Salesforce (SFDC) data architecture, campaign hierarchies, lead routing rules, and marketing automation platforms.
  • Commercial Acumen & Executive Presence: Exceptional communication skills with demonstrated experience partnering directly with Director/VP-level leaders to turn data insights into operational decisions.

Skills

Required:SQLPythonData VisualizationSalesforce (SFDC)Marketing AutomationABM

Benefits

  • competitive pay
  • generous time off
  • parential and wellness leave
  • healthcare
  • retirement savings program
  • additional location-based offerings
Last updated Sep 17, 2026. Interested? Apply on the company site.

About Twilio

Twilio platform for communications and programmable APIs across messaging, voice, video, and AI-enabled workflows.

AIAI agent productivityAll productsCDPCPaaSConversational AIConversationsCustomer Data Platform
Company profileWebsite

More open roles at Twilio