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Product Marketing Manager, GTM

Owner.com· Marketing
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Remote$155k - $165kFull-timePosted 1mo ago

About the role

Product Marketing Manager focused on go-to-market (GTM) strategy to connect product velocity with commercial impact, enabling sales, retention, adoption, and expansion for Owner’s local business platform.

Responsibilities

  • Build positioning, messaging, proof points, battlecards, talk tracks, objection handling, and customer stories that improve competitive win rates.
  • Partner with Sales, Customer Success, and Support to understand what helps them close, onboard, adopt, retain, and expand customers.
  • Identify adoption blockers and churn risks, then turn product capabilities into practical retention and expansion plays.
  • Create scalable enablement systems and workflows that keep the frontline current without relying on one more training session.
  • Bring win/loss insight, customer feedback, competitive context, and adoption signals into Product and Marketing planning.
  • Define the audiences and customer behaviors that matter most for priority capabilities, then build GTM programs that move those behaviors.
  • Partner with Product early to clarify the customer problem, sharpen the value proposition, and make the eventual GTM motion stronger before development is complete.
  • Use launches, customer communications, in-product moments, and other channels selectively when they drive a measurable customer or commercial outcome.
  • Use AI to increase the speed and quality of research, content creation, analysis, and enablement while maintaining a high bar for accuracy.

Qualifications

  • 3+ years of experience in product marketing, go-to-market, sales enablement, customer marketing, or a closely related role in technology.
  • A track record of improving a commercial or customer outcome, such as win rate, adoption, retention, expansion, or frontline effectiveness.
  • Experience turning complex product capabilities into clear positioning and practical tools for customer-facing teams.
  • Strong customer and market judgment. You can connect objections, competitive dynamics, customer needs, and churn or adoption signals to what the business should do next.
  • A systems mindset. You build repeatable workflows that scale with product velocity and make it easier for teams to do the right thing.
  • Excellent writing and presentation skills. You can make a value proposition compelling and a frontline asset immediately useful.
  • Comfort working cross-functionally with Product, Sales, Customer Success, Support, and Marketing.
  • An AI-forward approach to your work. You actively use AI to move faster without sacrificing accuracy, judgment, or customer empathy.

Skills

Required:Positioning and messagingSales enablementCustomer insights and researchCollaboration with cross-functional teamsAI-enabled marketing

Benefits

  • comprehensive health coverage
  • remote-first workplace
  • unlimited PTO
  • additional perks
  • generous pre-IPO equity package
Last updated Oct 10, 2026. Interested? Apply on the company site.

About Owner.com

Online Ordering and Restaurant Marketing System | Owner.com

Restaurant WebsiteRestaurant SEOOnline OrderingLoyalty & RewardsBranded Restaurant AppEmail & SMS MarketingPush Notifications MarketingDelivery
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