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Growth Marketing Manager

Owner.com· Marketing
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RemoteFull-timePosted 2d ago

About the role

Growth Marketing Manager responsible for Meta and TikTok user acquisition, data-driven optimization, AI-powered workflows, and cross-functional collaboration to scale paid social campaigns and drive marketing-attributed revenue for Owner.com.

Responsibilities

  • Own and scale paid social acquisition: Set the strategy and lead execution and optimization of our Meta and TikTok campaigns to drive efficient, scalable customer acquisition.
  • Own full-funnel performance: Look beyond top-of-funnel metrics. Use lead quality, pipeline conversion, customer acquisition costs, and revenue outcomes to guide campaign strategy and investment decisions.
  • Manage paid social budget allocation: Build a process for monitoring performance and allocating budget across channels, campaigns, and products.
  • Build a rigorous experimentation roadmap: Develop and run structured tests across audiences, creative, bidding strategies, campaign structures, and landing pages to unlock incremental growth.
  • Lead creative strategy and testing: Partner with Creative to develop high-potential ad concepts, iterate on winning ads, and share creative insights that improve performance.
  • Identify new growth opportunities: Stay current on platform trends, emerging ad formats, and targeting capabilities to find new ways to reach and convert our audience.
  • Collaborate cross-functionally: Work with external agencies and our Analytics, Marketing Operations, Creative, Engineering, and Sales teams to improve tracking, lead quality, and downstream conversion.
  • Build AI-powered workflows: Identify and implement ways to use AI and automation to speed up creative testing, improve campaign management, and increase efficiency.
  • Build scalable performance reporting: Create automated, easy-to-understand reporting that shares useful insights and learnings across the business.

Qualifications

  • 5+ years of hands-on experience managing $MM budgets and optimizing Meta and TikTok campaigns, including campaign structure, bidding, audience targeting, creative testing, and conversion rate optimization.
  • A track record of maintaining efficiency while scaling paid social spend and acquisition.
  • Comfort working in a fast-moving, high-ownership, and ambiguous environment.
  • Strong creative instincts and the ability to turn customer insights and performance data into effective paid social creative.
  • A systems mindset and experience building scalable processes.
  • Excellent communication skills, including the ability to turn data into actionable insights, engage a range of stakeholders, and influence business decisions.
  • Experience using AI to improve marketing workflows, including performance analysis, reporting, and campaign optimization.

Skills

Required:Paid social advertising (Meta, TikTok)Campaign strategy and optimizationData-driven decision makingAI in marketing workflows

Benefits

  • comprehensive health coverage
  • remote-first workplace
  • unlimited PTO
  • additional perks
Last updated Oct 24, 2026. Interested? Apply on the company site.

About Owner.com

Online Ordering and Restaurant Marketing System | Owner.com

Restaurant WebsiteRestaurant SEOOnline OrderingLoyalty & RewardsBranded Restaurant AppEmail & SMS MarketingPush Notifications MarketingDelivery
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