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Creative Director, Performance Marketing

Owner.com· Marketing
Apply on company site
San Francisco$190k - $200kFull-timePosted 1mo ago

About the role

Creative Director responsible for the creative strategy and execution across paid media channels, shaping Owner’s brand expression and driving performance marketing across Meta, YouTube, CTV, and related channels.

Responsibilities

  • Produce and direct creative across all paid marketing surfaces (Meta, YouTube, CTV, lifecycle, CRO) with tens of millions of dollars of ad budget a year
  • Own and understand the P&L impact of ad campaigns across channels: partner across teams to ensure coherence across the customer journey from ad impression to conversion and activation
  • Shape the expression of Owner’s brand across channels, ensuring every asset meets Owner's brand and quality bar and creates a consistent experience
  • Build and own the creative testing framework: write hooks, scripts, concepts, and briefs for each testing sprint
  • Oversee the QC process for for in-house and contractor creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume
  • Establish the organic-to-paid creative pipeline: creative feedback loops to identify top organic performers and adapt them for paid channels and vice versa
  • Work with the growth team on performance analytics to track what's working and iterate on best performers

Qualifications

  • 5+ years of experience in creative direction for performance marketing
  • Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle)
  • Data fluency: ability to build infrastructure to ingest campaign performance data and translate insights into creative direction
  • Experience building creative testing frameworks and production pipelines at scale
  • Comfort with full-funnel creative: ads, landing pages, email, CRO
  • Bias for clear systems and documentation
  • Active use of AI-enabled tools, automation, and workflows

Skills

Required:Creative direction for performance marketingCross-channel campaign storytellingData-driven creative optimization

Benefits

  • comprehensive health coverage
  • remote-first workplace
  • unlimited PTO
  • extra fun perks
Last updated Oct 10, 2026. Interested? Apply on the company site.

About Owner.com

Online Ordering and Restaurant Marketing System | Owner.com

Restaurant WebsiteRestaurant SEOOnline OrderingLoyalty & RewardsBranded Restaurant AppEmail & SMS MarketingPush Notifications MarketingDelivery
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