← All roles

Marketing Specialist – Team Lead

Quest Analytics· Sales and Marketing – Marketing
Apply on company site
Overland Park, KSFull-timePosted 4w ago

About the role

AI-Forward Marketing Specialist – Team Lead to lead Quest Analytics’ content and editorial strategy, embed AI into marketing workflows, manage a content team, and drive brand storytelling across channels in a hybrid, full-time role based in Overland Park, KS.

Responsibilities

  • Lead our content and thought leadership strategy across enterprise network intelligence, provider data accuracy, compliance analytics, network management, and the evolving healthcare landscape.
  • Translate complex topics and internal expertise into compelling stories for healthcare executives across articles, white papers, case studies, webinars, email campaigns, digital experiences, and social content.
  • Establish and protect a consistent Quest Analytics brand voice across channels.
  • Build and manage an integrated content and editorial calendar connecting business priorities, campaigns, thought leadership, events, social media, and demand generation.
  • Develop marketing plans to increase brand awareness, audience engagement, and pipeline growth.
  • Translate campaign strategies into clear content plans, deliverables, owners, and timelines.
  • Identify opportunities to strengthen the website (landing pages, blogs, resources, thought leadership, SEO/AEO, UX).
  • Collaborate with Social Media to expand presence and engagement.
  • Partner with Events to connect conferences/events to campaigns and content.
  • Support and optimize paid digital campaigns across SEM, programmatic, and social channels with focus on ROI.
  • Provide day-to-day team leadership across a content team (social, video, project management)
  • Develop project timelines, assignments, priorities; manage internal teams, contractors, agencies, and vendors.
  • Coach team members and foster continuous learning, experimentation, accountability, and growth.
  • Establish and track annual KPIs; ensure projects stay on track.
  • Manage external contractors and vendors (scoping, briefs, budgets, deliverables, performance).
  • Communicate priorities, milestones, budgets, and risks between Marketing leadership and the team.
  • Partner with subject matter experts to create accurate, differentiated, on-brand campaigns and content.
  • Embed AI throughout marketing workflows to improve quality, capacity, and outcomes.
  • Evaluate emerging AI capabilities, test approaches, and document repeatable workflows for the team.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Journalism, or related field, or 8+ years of equivalent B2B marketing experience in lieu of a degree.
  • 7+ years of professional writing and B2B content marketing experience across long-form thought leadership, articles, case studies, email campaigns, web content, and social copy.
  • Experience building and managing integrated content and editorial calendars across channels and formats.
  • Strong editorial judgment to translate complex/technical concepts for executive audiences.
  • Hands-on experience with AI-powered content and productivity tools, including Claude and Microsoft Copilot.
  • Experience creating, testing, and documenting AI-assisted workflows, not just one-off content generation.
  • Knowledge of SEO/AEO strategies and performance measurement using Google Analytics, SEMrush, or similar tools.
  • Experience managing contractors, agencies, and external partners (scoping, briefing, budgeting, performance).
  • Strong project management skills in fast-paced environments.
  • Excellent communication, listening, problem-solving, and troubleshooting skills.
  • Collaborative leadership style with ability to provide direction, feedback, and accountability while helping others grow.

Skills

Required:Content strategyEditorial calendarAI tooling (Claude, Copilot)Team leadershipSEO/AEO

Benefits

  • Workplace flexibility – remote, hybrid or in-office
  • Affordable medical, dental and vision plans
  • 401k Matching
  • Wellness benefits
  • Competitive salary and success sharing bonus
  • Flexible vacation, sick time and holidays
  • Entrepreneurial culture
  • Being listened to, valued, appreciated and rewarded
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Quest Analytics

Provider Network Management Solutions

Quest Analytics® offers unparalleled provider network management solutions and services for healthcare provider networks.

Healthcare TechnologyProvider Network ManagementAnalyticsSolutions
Company profileWebsite

More open roles at Quest Analytics