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Digital Marketing Manager

GoHighLevel· Marketing
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Dallas, TXEE Full-TimePosted 4w ago

About the role

Digital Marketing Manager responsible for planning, executing, and optimizing multi-channel marketing campaigns to drive customer acquisition, engagement, and retention. Collaborates across Marketing, Product, Creative, Revenue, and Operations to deliver measurable business results in a hybrid, remote-first environment.

Responsibilities

  • Own the execution plan and optimization of integrated multi-channel marketing campaigns aligned with business and marketing objectives.
  • Partner with marketing leadership to plan and implement campaign strategies and execution plans.
  • Support campaign planning by contributing ideas, customer insights, and performance recommendations.
  • Assist in defining campaign objectives, audience targeting, messaging, and execution timelines.
  • Own campaign performance across key marketing KPIs, including ROAS, CAC, CPA, CTR, conversion rates, and engagement.
  • Analyze campaign results and identify opportunities to improve performance.
  • Partner with Data and Analytics teams to develop reporting and performance dashboards.
  • Present campaign insights and recommendations to marketing leadership.
  • Support the development and continuous improvement of marketing workflows.
  • Identify process improvements that increase campaign efficiency and execution quality.
  • Partner with Marketing Operations to improve campaign execution and reporting processes.
  • Collaborate with Product Marketing, Creative, Revenue, Customer Success, Marketing Operations, and Analytics teams to execute integrated marketing initiatives.
  • Lead coordination of cross-functional activities to ensure campaigns are delivered on time and aligned with business priorities.
  • Establish a system and cadence to communicate campaign status, dependencies, and results to key stakeholders.
  • Execute SEO initiatives, including keyword research, on-page optimization, technical SEO improvements, and performance monitoring.
  • Partner with Content and Web teams to improve organic search visibility.
  • Support lifecycle marketing initiatives that improve customer engagement, onboarding, adoption, and retention.
  • Use customer insights and behavioral data to optimize marketing campaigns and customer communications.
  • Stay current on emerging marketing trends, technologies, and AI capabilities.
  • Recommend new ideas and optimization opportunities that improve campaign performance and customer experience.
  • Share learnings and best practices within the Marketing team.

Qualifications

  • 8+ years of progressive experience in digital marketing, growth marketing, demand generation, lifecycle marketing, or a related discipline.
  • Demonstrated experience leading and executing complex, multi-channel marketing initiatives that drive measurable business outcomes.
  • Proven track record of improving campaign performance, customer acquisition, engagement, and retention through data-driven optimization.
  • Strong experience with performance marketing, campaign analytics, marketing automation, CRM platforms, and customer journey optimization.
  • Experience developing and executing SEO initiatives, including keyword research, on-page optimization, technical SEO, and organic performance reporting.
  • Demonstrated ability to manage cross-functional marketing initiatives by partnering effectively with Marketing, Product, Revenue, Creative, Operations, and Analytics teams.
  • Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable marketing recommendations.
  • Experience working in a high-growth, fast-paced SaaS or technology environment is preferred.
  • Proficiency with digital analytics platforms (e.g., Google Analytics/GA4), marketing automation tools, CRM systems, and project management platforms.
  • Solid understanding of attribution models, funnel performance, conversion optimization, customer segmentation, and campaign measurement.
  • Strong communication, stakeholder management, and presentation skills, with the ability to influence decisions through data, insights, and well-supported recommendations.

Skills

Required:Campaign planning and executionPerformance marketingMarketing analytics & reportingSEO & Organic Growth
Last updated Oct 21, 2026. Interested? Apply on the company site.

About GoHighLevel

It's time to take your Agency to the Next Level

HighLevel is the all-in-one sales & marketing platform that agencies can white-label and resell to their clients!

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