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Sr.Product Manager – Marketing OS, LeadGen

GoHighLevel· Product Management
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RemoteEmployee IndiaPosted 4w ago

About the role

Senior individual contributor role leading the Marketing OS – LeadGen portfolio (Forms, Surveys, Quizzes, QR Codes, Chat Widget, External Tracking) to create cohesive LeadGen experiences that optimize lead capture, analytics, and attribution within HighLevel’s CRM and automation ecosystem.

Responsibilities

  • Own the LeadGen roadmap: Define and execute the product strategy and roadmap across Forms, Surveys, Quizzes, QR Codes, Chat Widget, and External Tracking.
  • Build cohesive experiences: Drive consistency across builders, templates, publishing, data models, integrations, analytics, and reporting.
  • Improve lead capture: Ship capabilities that increase visitor engagement, completion rates, lead quality, qualification, routing, and follow-up.
  • Connect the customer journey: Partner with CRM, Workflows, Conversations, Analytics, and Payments teams to connect interactions with downstream business outcomes.
  • Drive External Tracking: Define how HighLevel captures visitor behavior, conversions, identity, attribution, and campaign activity across third-party websites.
  • Strengthen analytics foundations: Contribute to consistent event taxonomies, instrumentation standards, and reporting across the LeadGen portfolio.
  • Drive AI-assisted creation: Deliver AI-powered creation, copy generation, logic recommendations, qualification, insights, and conversion optimization.
  • Improve cross-device experiences: Ensure creation and consumption experiences are intuitive, responsive, accessible, and performant across desktop, mobile, and tablet.
  • Partner on technical decisions: Work with Engineering on builders, embeddable widgets, APIs, submission pipelines, tracking scripts, identity resolution, and event infrastructure.
  • Drive cross-functional execution: Align Product, Engineering, Design, Data, AI, Security, Marketing, Sales, Customer Success, and Partnerships around shared outcomes.
  • Support go-to-market: Contribute to product positioning, pricing, packaging, messaging, launches, enablement, onboarding, and customer education.
  • Operate hands-on: Write PRDs and strategy documents, conduct discovery, analyze data, validate concepts, prioritize initiatives, and resolve ambiguity.
  • Own measurable outcomes: Drive improvements in adoption, activation, publishing, engagement, completion, conversion, attribution coverage, and retention.

Qualifications

  • 7+ years of Product Management experience, ideally in B2B SaaS, MarTech, CRM, analytics, growth, or customer-engagement platforms.
  • Experience owning a customer-facing product or product area end to end, from discovery through launch and iteration.
  • Experience defining and executing a roadmap across multiple related product areas.
  • Strong understanding of lead generation, customer acquisition, conversion optimization, qualification, and growth loops.
  • Experience with products such as forms, surveys, quizzes, chat widgets, analytics, attribution, tracking, or interactive content.
  • Familiarity with behavioral tracking, including page views, clicks, scrolls, field interactions, submissions, abandonment, and conversion events.
  • Understanding of event taxonomies, analytics instrumentation, data pipelines, experimentation, and marketing attribution.
  • Exposure to embeddable products such as widgets, scripts, SDKs, forms, or externally hosted experiences.
  • Familiarity with APIs, webhooks, CRM integrations, field mapping, workflow automation, and identity resolution.
  • Experience partnering with Engineering on frontend, backend, data, and infrastructure systems.
  • Strong product judgment, analytical ability, and UI/UX sensibility.
  • Ability to influence cross-functional partners and drive alignment without direct authority.
  • Excellent written and verbal communication, decision-making, and stakeholder management skills.

Skills

Required:Lead generationRoadmap definition and executionCross-functional collaboration

Benefits

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  • We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.
Last updated Oct 21, 2026. Interested? Apply on the company site.

About GoHighLevel

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HighLevel is the all-in-one sales & marketing platform that agencies can white-label and resell to their clients!

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