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VP Growth Marketing

CodeRabbit· Marketing
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Hybrid (San Francisco)$300k - $325kFull-timePosted 4w ago

About the role

Senior leadership role responsible for building and optimizing CodeRabbit's growth engine across PLG and enterprise motions, from acquisition to retention, with a focus on developer-focused marketing, demand generation, lifecycle, analytics, and cross-functional collaboration.

Responsibilities

  • Set the growth strategy across PLG and enterprise motions, with clear bets, targets, and operating cadence.
  • Build a measurable full-funnel engine: acquisition, activation, trial conversion, pipeline creation, expansion, and retention influence.
  • Lead demand generation across paid, organic, lifecycle, partner, community, and developer channels.
  • Improve the path from first product interaction to durable team adoption.
  • Partner with Product and Engineering on growth experiments, onboarding, pricing and packaging signals, and conversion opportunities.
  • Partner with Sales and Customer Success on account-based programs, pipeline quality, expansion plays, and market feedback.
  • Build attribution and reporting that helps the company decide where to invest—and stop investing.
  • Hire and develop a high-performing growth team across performance marketing, lifecycle, operations, and analytics.
  • Protect the quality of the brand while moving quickly. Developers can spot empty marketing from a mile away.

Qualifications

  • 10+ years in growth or demand-generation leadership, including experience owning a company-level growth number.
  • A track record scaling B2B SaaS, ideally with both self-serve/PLG and sales-assisted motions.
  • Deep fluency in lifecycle marketing, paid acquisition, conversion-rate optimization, attribution, and growth analytics.
  • Experience marketing technical products to developers, engineering leaders, or security/IT buyers.
  • Strong judgment about channel quality: you know the difference between attention, intent, and revenue.
  • Experience building teams and operating systems, not just running campaigns.
  • Comfort working closely with product, data, sales, customer success, and executive leadership.
  • Clear writing and a bias for concrete claims over generic AI marketing language.
Last updated Sep 23, 2026. Interested? Apply on the company site.
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