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Manager, Growth Marketing

Stepful
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Hybrid (New York City, NY)$120k - $140kFull-timePosted 4w ago

About the role

Growth Marketing Senior Manager role at Stepful, focused on paid media across Meta, Google, YouTube and emerging channels. Hybrid NYC-based position reporting to VP of Growth. Data-driven, creative, with ownership of paid channels, collaboration with production and creative teams, and a focus on CAC/ROI and pipeline growth in the EdTech/healthcare space.

Responsibilities

  • Own end-to-end paid media strategy across Meta, Google, and potential new channels. From planning through launch, optimization, and scale.
  • Build and drive a continuous testing roadmap across different tactics, audiences, creative, messaging, and landing pages, translating results into actionable insights.
  • Manage our Search agency, holding them accountable to performance goals and roadmap execution.
  • Monitor performance daily, optimizing toward CAC and ROI targets while proactively identifying new growth opportunities.
  • Own weekly KPI reporting, surfacing trends, efficiencies, and scaling opportunities, and sharing learnings across the team.
  • Diagnose performance fluctuations and pinpoint the channel and business-level factors driving them.
  • Partner with the creative teams and external agencies to rapidly produce high-performing video, UGC, influencer, and static assets.
  • Stay current on platform updates, algorithm shifts, and industry trends to keep our paid social strategy ahead of the curve.
  • Drive new acquisition and full-funnel growth ideas, playing an active role in shaping and running experiments.

Qualifications

  • 3+ years of hands-on experience scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets.
  • A track record of driving efficient growth (CAC, ROI, LTV) while scaling spend.
  • Strong project management skills, with the ability to handle multiple initiatives at the same time.
  • Comfort with tactical execution and strategic thinking—you can set the plan and run it yourself.
  • Sharp communicator, able to flag risks and opportunities to internal stakeholders and manage day-to-day agency relationships.
  • High attention to detail, with a habit of catching and preventing errors before they become problems.
  • Experience managing external creative agencies, briefing them effectively, and providing sharp, actionable feedback that helps them iterate toward higher-performing ads.
  • Ruthlessly analytical. You dig into performance data to uncover insights, and know exactly which levers to pull to optimize campaigns at scale.
  • Able to translate data into a clear narrative, making it actionable for both day-to-day decisions and broader team alignment.

Skills

Required:Paid media strategyTesting and optimizationAgency managementAnalytics & storytelling

Benefits

  • Meaningful Equity Stake
  • Subsidized Medical, Dental, and Vision insurance plan options
  • 401(k)
  • FSA, HSA and commuter benefits
  • Open vacation policy
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Stepful

Online Training for Healthcare Jobs

Stepful trains people with a high school education in 4 months and places them into healthcare jobs. Healthcare is the fastest growing industry in the US accounting for 40% of all jobs added including medical assistants, nursing assistants, and phlebotomists.

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