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Senior Manager, Commercial FP&A, Naturium

e.l.f. Beauty· Accounting & Finance – FP&A
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Hybrid (Los Angeles, CA), Hybrid (Oakland, CA), Hybrid (New York, NY), Hybrid (Fairfield, NJ), Remote$110k - $140kFull-timePosted 4w ago

About the role

Senior Manager responsible for leading the commercial and sales FP&A function for the Naturium brand, partnering with Sales and cross-functional teams to translate commercial strategy into financial plans, forecasts, and actionable insights for retail and connected commerce.

Responsibilities

  • Lead commercial sales planning across retail and connected commerce channels, partnering with Sales to build, maintain, and refine sales forecasts and plans.
  • Drive monthly/quarterly sales forecast cadence with variance analysis versus prior forecast, plan, and prior year.
  • Maintain driver-based commercial forecast models (sell-in, sell-through, promo cadence, price/mix, innovation, door count, retailer programs, and connected commerce ramp) to improve accuracy and speed.
  • Own financial planning, forecasting, and cost management of Visual Merchandising investments, including planning cycles and cross-functional coordination.
  • Partner with VM and Sales to plan, size, and track retail investment programs; ensure spending aligns with commercial priorities and delivers expected return.
  • Serve as a key business partner and strategic advisor to the VP of Sales and the Commercial organization.
  • Support trade terms, promo guardrails, retailer forecasts, and commercial deal evaluation; track realized net revenue and contribution margin versus targets.
  • Evaluate business cases for retail programs, commercial activations, and VM investments (ROI, payback, sensitivity).
  • Help build the FP&A infrastructure to support Naturium at scale.
  • Produce and socialize commercial reporting packages: sales performance, gross-to-net waterfalls, channel/retailer dashboards, trade investment readouts, and visual merchandising spend tracking.
  • Distill complex results into clear insights, risks, opportunities, and recommended actions; prepare materials for senior Commercial and Finance leadership and cross-functional business reviews.
  • Standardize and automate reporting templates and calendar; ensure one source of truth across systems.
  • Run scenario models for commercial initiatives, trade strategy, channel mix shifts, innovation launch pacing, and cost changes; quantify impact to revenue, margin, and opex.
  • Support pricing, promo, and mix analyses in partnership with Sales.
  • Identify and implement enhancements to forecasting tools, BI dashboards, and data quality.
  • Champion continuous improvement to shorten cycle times and reduce manual work.

Qualifications

  • 7–10+ years of progressive FP&A or commercial/sales finance experience in CPG.
  • Strong FP&A fundamentals, including forecasting, budgeting, variance analysis, and financial modeling.
  • Demonstrated experience partnering closely with Sales / Commercial teams.
  • Strong understanding of gross-to-net, trade investments, pricing/mix, and contribution margin.
  • Advanced Excel/Google Sheets and financial modeling; proficiency with ERP/EPM/BI tools (e.g., NetSuite/SAP, Adaptive/Anaplan, Tableau/Power BI/Looker).
  • Strong communication and executive presence; ability to influence senior stakeholders.
  • Ability to manage multiple priorities in a fast-paced, high-growth environment.
  • Strong cross-functional collaboration and stakeholder management skills.
  • Bachelor’s degree in Finance, Accounting, Economics, or related field; MBA and/or CPA/CMA a plus.

Skills

Required:FP&A fundamentalsSales partnershipgross-to-net understandingAdvanced Excel/SheetsERP/EPM/BI tools

Benefits

  • medical, dental, and vision insurance
  • retirement savings plan
  • gender neutral parental leave
  • unlimited paid time off
  • hybrid work environment: 3 days in office, 2 days at home
Last updated Oct 21, 2026. Interested? Apply on the company site.
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e.l.f. Beauty is a bold disruptor with a kind heart. We stand with every eye, lip, face, paw and fin. We’re making the best of beauty accessible to everyone.

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