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Sr. Manager, Influencer Marketing & Community, rhode

e.l.f. Beauty· Marketing (Naturium & rhode) – Brand
Apply on company site
Hybrid (Beverly Hills, CA)$110k - $140kFull-timePosted 4w ago

About the role

Senior-level role to lead strategies and programs across the creator ecosystem, including organic influencer marketing, gifting, creator affiliate, partnerships, and community, coordinating with cross-functional teams to drive brand moments and launches.

Responsibilities

  • Lead influencer and creator strategy across major product launches, evergreen priorities, campaigns and key brand moments.
  • Translate broader brand and business priorities into thoughtful creator strategies, determining the right approach across organic, gifting, creator affiliate, partnerships and community-driven activations.
  • Lead influencer programs from strategy through execution, ensuring strong creator selection, relationship management and overall program delivery.
  • Build and maintain relationships with priority creators, managers and talent partners, identifying opportunities to deepen relationships across the brand.
  • Lead creator affiliate and partnership strategies across key priorities, using organic and performance insights to inform creator selection and investment.
  • Develop creator and community strategies across events, product testing, early access and other brand experiences.
  • Lead influencer strategy for priority global markets and launches, working with regional teams and agency partners to develop locally relevant approaches.
  • Analyze performance across influencer programs and translate results, creator behavior and cultural insights into actionable recommendations.
  • Stay deeply connected to the creator landscape, emerging talent, platform behavior, beauty trends and cultural moments, translating insights into opportunities for the brand.
  • Partner closely with Brand, Social, Growth, E-commerce, Communications, Creative and Operations across key initiatives.

Qualifications

  • Bachelor's degree in Marketing, Communications, Public Relations or other related field
  • 5-7 years of experience in influencer marketing, creator partnerships, social media, PR or brand marketing; beauty or lifestyle experience preferred.
  • Experience developing and leading influencer strategies across major launches, campaigns or brand initiatives.
  • Experience across organic influencer marketing, gifting, creator affiliate and paid creator partnerships.
  • Strong understanding of social platforms, creator behavior, emerging talent and the evolving influencer landscape.
  • Experience managing creator and talent relationships, including outreach, negotiation and ongoing relationship development.
  • Experience working cross-functionally across marketing, creative, social, growth and other partner teams.
  • Familiarity with influencer marketing, affiliate and analytics platforms is a plus.

Skills

Required:Influencer marketing strategyCreator relationship managementCross-functional collaborationAnalytics and performance analysis

Benefits

  • Competitive pay and benefits
  • Bonus eligibility (200% of target)
  • Equity
  • Flexible time off
  • Year-round half-day Fridays
  • Hybrid 3 days in office, 2 days remote
  • Medical, dental, and vision insurance
  • Retirement savings plan
  • Gender neutral parental leave
  • Unlimited paid time off
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About e.l.f. Beauty

A Different Kind of Beauty Company

e.l.f. Beauty is a bold disruptor with a kind heart. We stand with every eye, lip, face, paw and fin. We’re making the best of beauty accessible to everyone.

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