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Account Based Marketing Manager- Americas

Mendix· Marketing
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Boston, MA$130k - $140kFull-timePosted 4w ago

About the role

Account-Based Marketing Manager for the Americas responsible for executing Mendix's global ABM strategy across North America and Latin America, tailoring programs to regional needs while maintaining global consistency.

Responsibilities

  • Drive Regional ABM Execution: Execute global 1:1 and 1:few ABM strategy across the Americas, adapt programs to regional priorities and market dynamics, provide market insights to the global organization, and evolve programs based on feedback.
  • Build Creative Account Engagement Programs: Develop innovative ABM campaigns and experiences including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs.
  • Partner with Regional Sales & BDR Teams: Identify priority accounts, develop engagement strategies, and align marketing programs with outbound sales motions to drive meetings, pipeline, and opportunities.
  • Localize Global Programs: Localize campaigns, messaging, and content for North America and Latin America while ensuring global consistency.
  • Deliver Integrated Campaigns: Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement for diverse buying groups.
  • Leverage ABM Technology: Use platforms like Demandbase, Qualified, CRM, and marketing automation; provide input on region-specific tech, data, and process requirements to enable ABM success.
  • Measure & Optimize Performance: Monitor account engagement, meetings, pipeline progression, and campaign performance; use data and regional insights to optimize programs.

Qualifications

  • Demonstrated ability in B2B marketing, with ABM, Field Marketing, Enterprise Marketing, or Demand Generation experience.
  • Experience developing and delivering marketing programs across the Americas with understanding of enterprise buying behaviors and regional market dynamics.
  • Proven track record creating creative account engagement programs that advance enterprise opportunities.
  • Experience partnering with regional Sales, BDR, and Customer Success teams.
  • Strong understanding of enterprise buying groups and engaging technical, business, and executive stakeholders.
  • Experience executing integrated marketing campaigns across digital, events, outbound, and executive engagement programs.
  • Familiarity with marketing technologies such as Demandbase, Qualified, Salesforce, marketing automation, and web personalization tools.
  • Strong project management skills handling multiple stakeholders across geographies and time zones.
  • Data-driven mindset using campaign and account insights to optimize performance.
  • Experience supporting both mature and growth markets, balancing scale in NA with targeted LATAM approaches.
  • Curiosity about AI and emerging marketing technologies for personalization and campaign execution.

Skills

Required:Account-Based Marketing (ABM)B2B MarketingCampaign ManagementCross-functional CollaborationData-driven Decision Making
Nice to have:Marketing Technology

Benefits

  • Health and wellness benefits (country-specific details available via company benefits page)
Last updated Oct 21, 2026. Interested? Apply on the company site.
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