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MarTech Lead

Mercury· Marketing
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Full-timePosted 4w ago

About the role

Marketing Technology Lead responsible for building and maintaining the connections behind Mercury’s Growth Marketing team, focusing on reliable conversion signals, up-to-date audiences, and tooling to accelerate testing and execution in marketing initiatives.

Responsibilities

  • Own the marketing technology roadmap with Growth Marketing leaders, prioritizing work that improves data reliability, customer experience, and the team’s ability to launch and learn.
  • Build and maintain marketing data pipelines using Segment and Polytomic. Make approved Snowflake attributes, audiences, and conversion signals usable in marketing platforms, and return marketing activity to our shared data systems.
  • Own GA4 administration and ongoing improvements, including event configuration, custom dimensions, platform connections, and reporting setup. Keep the platform reliable and useful for Marketing.
  • Build and maintain marketing tracking and advertising conversion integrations, including campaign tagging, cross-domain measurement, and browser- and server-side tracking. Investigate missing events, duplicate conversions, and reporting discrepancies, partnering with Engineering when fixes require changes to application code.
  • Partner with Data to implement agreed measurement definitions and attribution settings across marketing platforms, including GA4 and Rockerbox.
  • Build, test, deploy, and maintain marketing integrations and advanced automations using APIs, integration tools, and custom code. Own routine releases within an agreed scope, using Mercury’s approved development setup and partnering with Data and Engineering on changes to shared systems.
  • Maintain website forms, marketing tags, and experimentation tools. Partner with SEO and Web Engineering on publishing automation, structured-data checks, and the technical setup for SEO and AI-search experiments.
  • Monitor marketing integrations and resolve failures. Catch stale audiences and broken connections; establish clear testing, alerting, and recovery practices.
  • Keep marketing platforms well maintained through thoughtful configuration, access management, vendor coordination, and documentation. Build reusable tools and help teammates use them effectively.

Qualifications

  • Experience owning marketing technology or related systems, with examples of independently prioritizing and delivering work across acquisition and lifecycle marketing, including customer engagement platforms.
  • Strong SQL skills and hands-on experience building integrations with APIs, webhooks, and cloud data warehouses. Ability to write, test, debug, and deploy code using shared development tools and review practices.
  • Hands-on experience administering GA4 and maintaining advertising conversion integrations, including browser- and server-side tracking and audience syncs. Understanding of identity, permissions, and data quality affecting measurement and campaign execution.
  • Track record of operating systems after launch: monitoring failures, investigating unexpected results, recovering from problems, and preventing recurrence.
  • Clear communication and sound judgment to turn marketer goals into technical requirements, and explain decisions in plain English.

Benefits

  • Total Rewards: base salary, equity (stock options/RSUs), and benefits. Salary bands provided by location. Regularly updated compensation data."],
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Last updated Sep 23, 2026. Interested? Apply on the company site.
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