← All roles

Senior Lead Management Specialist

Cloudflare· Marketing
Apply on company site
Hybrid (Austin, TX / SF Bay Area / NYC)$138k - $190kfull-timePosted 4w ago

About the role

Senior Lead Management Specialist to design and operate a real-time, signal-driven lead lifecycle and routing system. Own end-to-end lead lifecycle, governance, and automation within Cloudflare OS to improve buyer intelligence and accelerate pipeline across global regions.

Responsibilities

  • Own the end-to-end lead lifecycle, routing algorithms, and queue architecture, ensuring 100% of qualified leads and intent signals are processed without delay.
  • Monitor lead-flow integrity across Marketo, Salesforce, LeanData with automated health checks, error logging, and alerting.
  • Refactor legacy batch operations into automated, real-time, event-driven routing logic.
  • Treat operational tech debt as bugs to be resolved through code, API integrations, webhooks, or programmatic rules engine builds.
  • Design extensible routing frameworks for regional field marketing while maintaining global standards.
  • Own lead scoring, account-to-lead matching, lifecycle states, and routing logic as a version-controlled source of truth.
  • Partner with Data Engineering and BI to optimize schema, identity resolution at the web edge, and account telemetry hygiene.
  • Define and govern logic change controls, API integration standards, and SLA tracking across marketing and sales systems.
  • Automate delivery of buyer intent telemetry into sales-facing views to accelerate outreach.
  • Serve as senior systems counterpart to Field Marketing, BDR/SDR, Sales Ops, and BizApps to streamline GTM handoffs.
  • Establish a continuous feedback loop with Sales to measure lead quality, velocity, and stage conversion.

Qualifications

  • 7–10 years of experience bridging B2B marketing operations with systems engineering, revenue operations, or MarTech architecture.
  • Deep mastery of enterprise MarTech and CRM platforms—specifically Marketo, Salesforce, and LeanData.
  • Strong engineering aptitude with API (REST/SOAP), Webhooks, SQL, or scripting (Python, JavaScript, or Bash) to interface with platforms and automate data flows.
  • Experience designing state logic, lifecycle transitions, and complex routing architectures with software-level change management.
  • Proven ability to automate manual MOPs workflows (list imports, campaign provisioning, enrichment) through workflow engines or custom scripts.
  • Strong command of data governance, SLA monitoring, data layer schema, and account-to-lead matching models.
  • Experience partnering with Field Marketing, BDR/SDR managers, Sales Ops, BizApps, and Data Engineering teams.
  • Systems-thinking mindset with emphasis on automating repeatable operations.

Skills

Required:Lead lifecycle managementMarketoSalesforceLeanDataAPIs (REST/SOAP)SQLScripting (Python, JavaScript, Bash)Data governance

Benefits

  • Health & Welfare Benefits: Medical/Rx Insurance, Dental Insurance, Vision Insurance, Flexible Spending Accounts, Commuter Spending Accounts, Fertility & Family Forming Benefits, On-demand mental health support, Employee Assistance Program, Global Travel Medical Insurance
  • Financial Benefits: Short and Long Term Disability Insurance, Life & Accident Insurance, 401(k) Retirement Savings Plan, Employee Stock Participation Plan
  • Time Off: Flexible paid time off, Parental, Pregnancy health, Medical, Bereavement leave
Last updated Sep 23, 2026. Interested? Apply on the company site.

About Cloudflare

Connect, protect, and build everywhere | Cloudflare

Make employees, applications and networks faster and more secure everywhere, while reducing complexity and cost.

NetworkingSecurityPerformanceDeveloper PlatformAI
Company profileWebsite

More open roles at Cloudflare