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Performance Creative Manager

Solace· Marketing
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RemoteFull-timePosted 4w ago

About the role

Lead the creative engine behind an eight-figure monthly paid media program, building a scalable performance-focused creative organization and systems to improve CPA across all channels.

Responsibilities

  • Build, hire, and mentor the performance creative organization — creative strategists, designers, video editors, and creative operations — embedded in channel pods alongside media buyers across Meta, TikTok/AppLovin, and YouTube.
  • Own creative-driven CPA improvement across all pods.
  • Define and run the creative testing framework: concept, variant, and iteration definitions; weekly production quotas per pod; hit-rate targets; and the kill/iterate/scale decision system.
  • Own the creative analytics foundation: naming conventions and tagging taxonomy that make winning patterns searchable, measurable, and repeatable across channels.
  • Stand up and govern the content library — raw UGC and branded shoot footage, finished-asset archive with performance data, and the approved-claims and copy library — as the infrastructure layer for pod velocity.
  • Own the shoot roadmap and external creator/contractor budget: quarterly branded production planning, the UGC creator program, and the production partner ecosystem.
  • Negotiate and own the brand guardrails system — codified rules that let pods ship at velocity inside clear boundaries, with defined review lanes for net-new territory.
  • Own regulatory and legal compliance systems for creative: the approved-claims library and review-lane process, built with legal, appropriate to a healthcare environment.
  • Run the cross-pod creative review cadence so learnings transfer between channels — a winning Meta hook becomes a TikTok hypothesis becomes a CTV script.

Qualifications

  • Direct experience managing creative on $50M+/year in paid media spend.
  • Proven track record building and managing creative teams (strategists, designers, editors) of 5+ people, ideally in a pod or embedded model.
  • Deep fluency in creative testing at scale: concept/variant frameworks, hit-rate measurement, creative fatigue diagnosis, and iteration systems on Meta, TikTok, and YouTube.
  • Experience running UGC creator programs and branded production — briefing, shoot planning, usage rights, and turning raw footage into high-velocity variant production.
  • Strong command of creative analytics: tagging taxonomies, creative reporting, and connecting asset-level data to CPA outcomes.
  • Experience partnering with brand and legal teams to build guardrails and claims-review systems that protect the brand without killing velocity.
  • Exceptional organization and attention to detail, with the ability to manage multiple priorities simultaneously.
  • A bias for action — you move fast, make sound decisions, and thrive under tight timelines.
  • Bonus: experience in healthcare or other regulated industries, a marketplace business, or a fast-paced startup environment.

Skills

Required:Creative leadership and team buildingCreative testing at scaleCreative analytics and tagging taxonomy

Benefits

  • Applicants must be based in the United States.
Last updated Sep 24, 2026. Interested? Apply on the company site.

About Solace

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Solace is a healthcare advocacy company dedicated to helping patients navigate the healthcare system and improve health outcomes.

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